David Berman Communications
David Berman will help you repeat your successes

Accessible multimedia: WCAG and beyond

Accessibility for people who create or work with video, audio, or motion graphics

WCAG is very specific as to what we must do to our video and audio multimedia files in order to meet conformance. And beyond WCAG’s technical requirements, there are powerful strategies we can embrace to make our video and audio, both live and recorded, more powerful and discoverable, and less expensive to produce. Whether you are conceptualizing, designing, producing, or delivering multimedia or motion graphics, we’ll equip you with the techniques to ensure that everyone in your audience gets what they need — while meeting or exceeding all applicable standards and regulations for audio description, captions, and descriptive text transcripts.

For a fully keyboard-accessible alternative for this video, either view it in Chrome or any Android or iOS device, view in Firefox with the YouTube ALL HTML5 add-on installed, or disable Flash in current Internet Explorer.

Transcript | David Berman on The New Standard on Web Accessibility WCAG 2.0 events

Transcript of the video David Berman on The New Standard on Web Accessibility WCAG 2.0 events.

(The speaker, David Berman is sitting in an armchair by the fireplace. Throughout the entire video, he addresses the camera directly.)

I’m David Berman and I’m often asked why Web accessibility matters so much, and why people should care: why people should bother making sure their web presences are accessible.

The simple answer is legislation tells us we have to. I have the background of knowing how to make websites accessible and i’ve put together this one-day course which takes you through why it matters, what the major issues are,and how to make your web presence accessible. It’s really important for us that when people come out of this course that they have usable knowledge.

And so we focus on WCAG 2.0 Level AA. Why? Because that’s the standard that the United States has in Section 508. That’s the standard that the Canadian government has chosen, and the new Web standards and provinces and states like Ontario’s AODA call for that level AA compliance. If you learn this, you’ll learn the standard that everyone in the world is heading towards.

The most important point I want to share is that accessibility matters to everyone.

When we know how to make a site accessible for the extremes, and we do it well, we do it in a way that the site becomes more usable for everyone.

A more usable site is going to make it more likely that your audience is going to connect with your message. If you can get your audience to support themselves by going to the site, you can drive down your support costs, as well as having more satisfied customers.

Why wouldn’t you want that? [chuckles] I find this course is fascinating and educational for both people in management, as well as IT professionals.

I find when people come out of this course they’re excited, they’re motivated, they’re entertained.

Most importantly, they’re educated … and the information sticks. Over the past ten years, I’ve had the opportunity to work with hundreds of organizations on four continents: professionals who see the value to their business, to their communities,to their bottom line, in making their web sites more accessible.

If you’re a manager, if you’re an IT professional, if you’re a programmer, if you’re a designer, join us: for web accessibility matters.

(Text on screen:

Web Accessibility Matters.

www.davidberman.com )

(David Berman Communications wordmark)

 

 

Course Description


David Berman’s team will convince you why accessibility and standards are important for everybody: to broaden your audience, to comply with the law, or simply to be socially responsible. We provide in-depth familiarity with everything in WCAG 2 (addressing both WCAG 2.0 and 2.1) that impacts multimedia. These guidelines will help your video and audio content presence be more effective resources for your entire audience … including your most frequent visitor: Google. You’ll also gain familiarity with the assistive technologies that help people.

Our course material includes a thorough review of all pertinent standards to comply with international and government federal or regional policies (such as the United States’ ADA and Section 508, the upcoming regulations for the Accessible Canada Act, and Ontario’s AODA).

The course can include a presentation or a video of one of our team members who lives with a disability using assistive technology to navigate your products.

Participants leave with techniques they can use right away for authoring, designing, producing, and testing. You will not only be aware of why accessibility and standards affect everyone: you’ll be equipped with a thorough understanding of what you need to do to make your multimedia accessible, and how to do it most efficiently and sustainably.

This course incorporates adult learning principles and activities appropriate to a variety of learning styles and qualifies for CEUs (certified by organizations such as PPAC).

“Excellent… knowledge I can use.”

– Sandra Clark, Ministry of Trade and Industry, Oslo (Norway)

“Focused and easy to follow.”

-Jason Hollett, gordongroup

“Great. He kept me listening and understanding.”

– Matthew Brunetti, Lixar IT

“Inspiring!”

– Morten Budeng, King Design

“Excellent.”

– Sylvie Nyman, Indian and Northern Affairs Canada

What Makes This Course Unique

Our course developer, David Berman, is a consultant on accessibility for large multimedia projects and has worked on projects that include multimedia for many large organizations including the CRTC, Honda, LCBO, the Canadian Association of the Deaf, and several of the largest vehicle manufacturers in the world.

He is a high-level advisor to the United Nations on how accessible IT can help fulfill the Millennium Development Goals more rapidly.

He has been the project manager of numerous accessible Internet projects, has developed strategy and design for CFIA, CRA, CMHC, Health Canada, Canadian Heritage, Industry Canada, and the International Space Station … as well as many private sector and non-profit organizations.

By addressing and understanding multimedia accessibility issues, publishers can more effectively deliver their message to their entire audience, regardless of physical or mental impediments, while complying with legal and moral responsibilities.

“I enjoyed it all.”

– Robert Hallat, Public Service Commission

“Right on target.”

– Marius Monsen, Reaktor ID

“He knows what to do!” “This will guide us for the AA Standards”

– Bassil Wehbe, Agriculture Canada

What You Will Learn

You will learn how to make your current communications more accessible by complying with emerging standards and guidelines. Specifically, you will learn:

  • Why make multimedia accessible?
  • What challenges do people face when accessing multimedia?
  • What technologies close the multimedia gaps?
  • WCAG: the Web Content Accessibility Guidelines applied to multimedia
  • Exceptions: which multimedia success criteria are exempted from specific legislation (e.g., AODA, CVAA, Treasury Board, Norway, Israel…)
  • How to conform to every applicable success criteria, without tradeoffs
    • captions (open and closed)
      • rolling your own captions
      • purchasing from captioning services
      • music
      • videos that have no sound
      • irrelevant sounds
      • multiple voices
      • live captioning for streaming
      • live captioning for interactive meetings and events
    • audio description / described video
      • integrating described video within the script
      • “storyboarding” in your described video
      • having a separate version vs. using a player with an AD button
    • descriptive text transcripts
      • authoring transcripts
      • incorporating authoring techniques from captions and audio descriptions into transcript authoring
      • integrating them with captioning code
    • flashing content / photosensitive epilepsy accommodation (and PEAT)
    • packaging and presenting your accessible multimedia
      • software-specific recipes (PowerPoint, Articulate Storyline, Articulate Rise)
      • configuring multimedia players (e.g., Vimeo, YouTube) and player features to be accessible for your website
      • accessibility considerations when coding a custom multimedia player
  • Testing tools to confirm you are meeting or exceeding the standards
  • Exceeding the regulatory requirements
    • extended audio description
    • sign language presentations
  • Sustainable strategies for multimedia collections
    • planning ahead for non-visual users, low vision users, Deaf, and deafened users
    • procurement strategies
    • practical strategies for large legacy collections of multimedia
  • Recipes for social media platforms
  • Broadcast standards (CVAA, CRTC)
  • Q&A until we run out of Qs

“Very good: made me think…”

– Bente Mollevik, Norwegian Savings Bank Association

“Great: very comprehensive. Touching on all aspects of accessibility.”

– Marc Iafelice, CFIA

“David really knows his topics. Very well done: got the point across in a way that can be applied to everyone.”

– Sean Strasbourg, CFIA

Prerequisites:

None (this course can, optionally, be tailored to remove introductory materials for audiences who already have basic or intermediate knowledge of multimedia production).

“Clear and entertaining: will allow more strategic planning rather than just reactionary stumbling.”

– Steve Doody, Justice Canada

“This will make us better communicators.”

– Luc Bergeron, SSHRC

“Perfect.”

– Jean Leclair, Environment Canada

Who Should Attend

This course is targeted to all team members (both new and experienced) responsible for video content including procuring, recording, broadcasting, scripting, and embedding. Project managers and QA teams would also benefit from the content of this course.

Language

English (French or Spanish available upon request)

Duration

Half-day course or one-day course (online or onsite).

Experience

Multimedia accessibility

We are experts in the fulfillment of WCAG, AODA, and Section 508 requirements regarding accessible multimedia and Web publishing. We have performed an accessibility audit and review for Tim Berners-Lee’s World Wide Web Foundation, on both government and business Web sites in each of over 40 countries.

Accessibility for Ontarians with Disabilities Act

We have expert knowledge in all relevant requirements of the accessibility standards called for in the regulations under the Accessibility for Ontarians with Disabilities Act, 2005 (AODA).

We are experts in the fulfillment of AODA regulations regarding accessible documents and Web publishing. Our strength in this area is such that we run regular courses in Ontario that specifically teach executives, managers, educators, content developers, and Web programmers how to comply with AODA regulations. The Accessibility Directorate of Ontario itself (who governs AODA) has repeatedly sent their managers and staff to be trained personally by us.

Ontario municipalities and school boards

Our AODA clients for consulting and training have included a variety of municipalities and public institutions in Ontario (including the Association of Municipalities of Ontario, City of Cambridge, City of Oakville, City of Ottawa, City of Owen Sound, City of Hamilton, City of Peterborough, County of Essex, County of Wellington, Halton District School Board, Hamilton-Wentworth School Board, Limestone District School Board, Niagara Parks Commission, Norfolk County, Region of Peel, Toronto Transit Commission, and the Windsor-Essex County Health Unit.)

Higher education/academia

Our clients for consulting and training have included a variety of colleges and universities within Ontario (including Algonquin College, Brock University, Carleton University, Durham College, Humber College, McMaster University, Mohawk College, Seneca College, St. Lawrence College, University of Guelph, University of Toronto, University of Waterloo, University of Windsor, W. Ross MacDonald School for the Blind, and York University), elsewhere in Canada (Concordia University), the United States (Boston College, Virginia Commonwealth University, University of Virginia, Savannah College of Art and Design), and beyond (Cardiff Metropolitan University, London School of Printing and Publishing, Universidad de las Americas, Yarmouk University, Bauhaus / Anhalt University of Applied Sciences, Binus University, Caldas University, Central Academy of Fine Arts of China, Federal University of Pernambuco, Lebanese American University, Vilnius Academy of Arts, VCU Qatar).

David is Chair of Carleton University’s Carleton Access Network for accessible information technology, run out of Carleton University’s Paul Menton Centre as an initiative of the School of Engineering.

Corporations and private sector

Our private sector clients for accessibility work include Actuate, Adobe, Blindside Networks, BMO (Bank of Montreal), Bruce Mau Design, Canadian Broadcasting Corporation, Conference Board of Canada, Empire Life, eXplorance, gordongroup, IBM, Jewish Federation of Ottawa, Lixar, Minto, NetCentric, OC Transpo, OpenText, Oxford Properties, Shaw Media, The Home Depot, Toronto Transit Commission, United Way, Yamaha Music

Government Accessibility

We have been involved with United States and Government of Canada Treasury Board standards on accessibility for over a decade, and have provided training to most major departments and agencies in the federal government. We have also provided consultation to the governments of Manitoba, Ontario, Queensland (Australia), India, and Norway.

 

“I love David’s approach.”

-Carole Dubuc, Canadian Armed Forces

“Clear, concise, and very useful.”

-Annette Kallevig

“Excellent, eye-opening, and not preachy!”

-Carrie Walker-Boyd, Canadian Food Inspection Agency

 

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Reviewed November 13, 2021

Schedule

“Really enjoyed your session.”

– Jim Dixon

“I love David’s approach.”

– Carole Dubuc, Canadian Armed Forces

 

ACCESSIBILITY EVENTS LOCATION HOST/REGISTRATION FEE*
Day of your choice: Custom one-on-one or one-to-many Your place or our online classroom Let’s collaborate! Call us now TBA
November 16, 2023 Online David Berman Communications Starting from $199 CAD
November 17, 2022 Online David Berman Communications Starting from $199 CAD
November 18, 2021 Online David Berman Communications Starting from $199 CAD
November 12, 2020 Online David Berman Communications Starting from $249 CAD
November 26, 2019 Online David Berman Communications Starting from $249 CAD
June 13, 2019 Online David Berman Communications Starting from $249 CAD
December 5, 2018 Online David Berman Communications Starting from $249 CAD
June 13, 2018 Online David Berman Communications Starting from $249 CAD
November 15, 2017 Online David Berman Communications Starting from $249 CAD
June 14, 2017 Online David Berman Communications (sponsored by CPL, RGD, Editors Canada) TBA
May 19, 2017 Ottawa, ON David Berman Communications TBA
April 3 – 5, 2017 Australia W4A TBA
May 11, 2017 Online The Institute for Performance and Learning TBA
February 14, 2017 Ottawa, ON BioTalent Canada TBA
November 3 – 5, 2016 Wellington, New Zealand Clarity 2016
Sept 14, 2016 Online eXplorance Free
August 17, 2016 Ottawa, ON Spruce Creative TBA
June 29, 2016 Toronto, ON Attend online or in person at OCAD University IDRC, 49 McCaul, Toronto
in The Red Lab, room
$299-625
June 18, 2016 Reno, Nevada TypeWell, in conjunction with the TECHWell 2016 Conference $299-650
May 20, 2016 Ottawa, ON Carleton University $299-625
Tue May 10, 2016 National Press Club, Washington, DC Center for Plain Language $250 USD
Spring 2016, (date tba) Dublin Ireland TBA TBA
November 20, 2015
(postponed)
Vancouver (Downtown)
SFU Downtown Campus
West Hastings Street
NL Thompson Associates $299-597
November 19, 2015
(postponed)
Victoria (Downtown),
Harbour Towers Hotel and Suites
345 Quebec Street
NL Thompson Associates $299-597
October 15, 2015 Ottawa, ON Art Beyond Sight Conference
October 12, 2015 Dublin, Ireland National Disability Authority private
October 2, 2015 (postponed) TBA David Berman Communications $299-597
October 1, 2015 Ottawa, ON Webinar: 11½ Free Tools for Testing Website Accessibility Free & available online
August 8 Toronto Keynote at Accessibility Innovation Showcase, Parapan Am Games Free
July 9, 2015 (postponed) Ottawa, ON TBA $299-597
June 29, 2015 Toronto, ON OCAD University IDRC, 49 McCaul, Toronto
in The Red Lab, room number 4904
$299-625
June 17, 2015 Ottawa, ON Webinar: Demystifying WCAG 2.0 Free & available online
April 25, 2015 (Tentative) Brussels, Belgium Inspirit and David Berman TBA
January 15, 2015 Ottawa, ON Webinar: Spotlight on Digital Accessibility for Your Marketing Campaign Free
January 14, 2015 Ottawa, ON Webinar: Solving Web Accessibility: Leaving No One Behind Free
December 2, 2014 Toronto, ON 108 Ideaspace

 

$357-697
November 10, 2014 Brussels, Belgium TBA TBA
November 5 or 8, 2014 Toronto, ON TBA TBA
October 9, 2014 Toronto, ON David Berman Communications $299-597
Wed July 16, 2014 (postponed) Ottawa, ON Carleton University $299-597
July 12-15, 2014 Ottawa Convention Centre, Ottawa, ON International Summit on Accessibility 2014 TBA
May 26, 2014 Bergen, Norway Den Norske Dataforenings Servicekontor NOK 1000£ – 4450£
May 20, 2014 Queensway Carleton Hospital, Ottawa, Ontario David Berman Communications $299-$597
Fri December 13, 2013 Montreal, QC eXplorance Inc by invitation
November 2013 (tentative) Toronto, ON TBA TBA
Fri November 8, 2013 City Hall, Toronto, ON DesignThinkers 2013 $299-597
Fri November 1, 2013 Room 2228, River Building,
Carleton University,
Ottawa, ON
David Berman Communications $299-597
Wed August 28, 2013 Carleton University David Berman Communications Free
Thu July 25, 2013 Carleton University David Berman Communications Free
Fri June 21, 2013 Room 2228,
River Building,
Carleton University
Ottawa, ON
David Berman Communications $299-597
Fri May 31, 2013 Carleton University David Berman Communications Free
Mon April 22, 2013 Cornwall, ON St. Lawrence College $390
Monday Apr 8 – 9, 2013 Toronto, ON St. Lawrence College $390
Wed February 27, 2013 Hamilton, ON David Berman / T-Base Communications $549-649
Fri February 22, 2013 Ottawa, ON David Berman Communications $354-649
Mon January 21, 2013 St Lawrence College, Kingston, ON St. Lawrence College $390
Thu January 10, 2013 London, ON David Berman / T-Base Communications $549-649
Thu December 13, 2012 Ottawa, ON Transportation Safety Board of Canada private
Thu November 22, 2012 River Building,
Carleton University
Ottawa, ON
David Berman Communications $354-649
Fri November 16, 2012 (postponed) Ottawa, ON David Berman Communications $549-649
Wed November 14, 2012 Ottawa, ON Ministère du Patrimoine canadien private
Thu November 8, 2012 Markham, ON David Berman / T-Base Communications $549-649
Wed November 7, 2012 Mississauga, ON David Berman / T-Base Communications $549-649
Fri October 26, 2012 Ottawa, ON OCDSB / T-Base Communications private
Thur October 25, 2012 Ottawa, ON OCDSB / T-Base Communications private
Wed October 17, 2012 Ottawa, ON OCDSB / T-Base Communications private
Tue October 9, 2012 (all day) (postponed) San Francisco, CA David Berman / T-Base Communications $549-649
Wed September 12, 2012 (all day) (postponed) Boston, MA David Berman / T-Base Communications $549-649
Tue-Wed July 17-18, 2012 Niagara Falls, ON Web Accessibility Matters private
Mon May 14, 2012 (morning) Delta Hotel, Winnipeg, MB Manitoba Libraries Conference $65-$130
Wed May 9, 2012 Strathcona Hotel, Toronto, ON T-Base Communications $549-$649
Tue May 8, 2012 (all day) Strathcona Hotel, Toronto, ON David Berman / T-Base Communications $549-649
Thu May 3, 2012 (all day) Toronto, ON Accessible Media Inc. private
Tue April 23, 2012 (all day) Hotel Pennsylvania, New York City, NY David Berman / T-Base Communications $549-649
Fri March 23, 2012 Adobe Canada, Ottawa T-Base Communications $549-649
Fri March 23, 2012 (Accessible PDF by Design – related all day course) Adobe Canada, Ottawa David Berman / T-Base Communications $549-649
Wed March 21, 2012 (7:00pm speech) Capital Hill Hotel, Ottawa, ON Editors Association of Canada, National Capital Chapter Free: EAC members, $10: non-members
Thurs March 9, 2012 Ottawa, ON Public Health Agency/T-Base Communications private event
Fri February 10, 2012 (morning) Ottawa, ON Canada Revenue Agency private
Thu January 19, 2012 (all day) Ottawa Convention Centre, Ottawa, ON David Berman / T-Base Communications $495-595
Mon-Tue January 9-10, 2012 Toronto, ON BMO / T-Base Communications private
Tue November 29, 2011 (all day) Toronto Convention Centre, Toronto, ON David Berman / T-Base Communications SOLD OUT
Thu November 23, 2011 Ottawa, ON National Research Council private
Wed November 3, 2011 Ottawa, ON National Research Council private
Wed October 5, 2011 Lord Elgin Hotel, Ottawa, ON David Berman / T-Base Communications $319-595
Fri September 9, 2011 Indigo Hotel, Ottawa, ON Correctional Service Canada private
Thu August 18, 2011 Adobe headquarters, Ottawa, ON David Berman Communications /RGD Ontario $249-495
Fri June 17 2011 Adobe headquarters, Ottawa, ON David Berman Communications /RGD Ontario $249-495
Thu April 7, 2011 Ottawa Public Library, Ottawa, ON RGD Ontario $395-495
Tue March 29, 2011 Ottawa, ON CFIA HR by invitation
Thu February 17, 2011 Ottawa, ON CFIA Public Affairs by invitation
Wed April 14, 2010 Ottawa, ON David Berman Communications $495
March 2010 Montreal, PQ eXplorance Inc. by invitation
Wed October 28, 2009 Beijing, China Icograda World Congress 2009 see host site
Thu April 30, 2009 San Francisco, CA Voices That Matter Web Design Conference speaker breakfast
Thu April 2, 2009 Delhi, India World Summit Award Grand Jury by invitation
Thu November 13, 2008 Ottawa, ON David Berman Communications $495
Mon July 6, 2008 Daegu Exhibition Conference Centre, Daegu, Korea Icograda Design Week in Daegu 2008 see host site
Tue April 29, 2008 Ottawa, ON David Berman Communications $495
Thu March 13, 2008 Tunney’s Pasture, Ottawa, ON Statistics Canada private event
Tue February 19, 2008 Tunney’s Pasture, Ottawa, ON Health Canada private event
Wed November 7, 2007 Minto Business Centre, Ottawa, ON David Berman Communications $495
Thu November 9, 2006 Minto Business Centre, Ottawa, ON David Berman Communications $495
Thu February 16, 2006 Minto Business Centre, Ottawa, ON David Berman Communications SOLD OUT
Tue December 6, 2005 Oslo, Norway Norwegian Design Council SOLD OUT
Thu October 20, 2005 Minto Business Centre, Ottawa, ON David Berman Communications SOLD OUT
Thu June 9, 2005 Minto Business Centre, Ottawa, ON David Berman Communications $495
Tue December 22, 2004 Tunney’s Pasture, Ottawa, ON Health Canada private event

*Discount packages for non-profits, and travel subsidies available. Additional discounts available for groups over 3 people. Call (613) 728-6777 for details.

All prices, offerings, and dates subject to change without notice.

To register for a course given by our own organization, register online or call (613) 728-6777.

Event Schedule (all events)

*Discount packages for non-profits, and travel subsidies available. Additional discounts available for groups over 3 people. Call (613) 728-6777 for details.

All prices, offerings, and dates subject to change without notice.

To register for a course given by our own organization, register
online
 or call (613) 728-6777.

Event Schedule (all events)

“Very understandable and fun.”

– Liz Breines, Ministry of Trade and
Industry, Oslo (Norway)

“Highly valuable.”

– Maureen Quirouet, Parliament of Canada

Resources

RESOURCES FOR ATTENDEES

For the convenience of course attendees, we provide this list of hypertext links and books cited in this course’s learning guide roughly in the order they appear in the course and learning guide:

Legislation, lawsuits, and standards

Canada
USA
Other countries
Global

Accessibility guidelines

Assistive technologies and techniques

Visual difficulties
Dexterity/mobility/motor difficulties

 

Hearing difficulties

iOS Accessibility

Android, Windows Phone Accessibility

WCAG 2.0 (including Success Criteria Level A and AA, in order)

Guideline 1.1: Text Alternatives
Guideline 1.2: Time-based Media
Guideline 1.3: Adaptable
Guideline 1.4: Distinguishable
Guideline 2.1: Keyboard Accessible
Guideline 2.2: Enough Time
Guideline 2.3: Seizures
Guideline 2.4: Navigable
Guideline 3.1: Readable
Guideline 3.2: Predictable
Guideline 3.3: Input Assistance
Guideline 4.1: Compatible, etc.

Testing tools for web and mobile

WCAG 2.1 (including the new Success Criteria Level A and AA, in order)

Document standards, techniques and testing

 

Instructional design software: Adobe Captivate

Instructional design software: Articulate Storyline

Instructional design software: other

Accessible virtual classroom platforms

Introduction to Online Learning and Accessibility

Accessible content management

White papers

Other accessibility links

 

Register

Choose the registration approach that’s easiest for you:

  • use our secure form below (for credit cards, PayPal, or purchase orders)
  • … or call 613-728-6777 to register over the phone
  • … or download our registration form PDF, and fax it back to 613-482-4777
  • …or register at Eventbrite

Course Registration Form:

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