David Berman Communications
David Berman will help you repeat your successes

June 2005

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IN THIS ISSUE:
– “Accessibility: Liberate Your Web Site” seminar in Ottawa July 28
– Tip: Seven Habits of Highly Effective Web Sites: Habit #7
– David and Design Cares at Creative Nights in Manama (Bahrain)
– Other upcoming event dates
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SEMINAR: “ACCESSIBILITY: LIBERATE YOUR WEB SITE”, OTTAWA, ONTARIO, JULY 28, 2005

Most adults have some level of disability or difficulty that can be mitigated through accessible Web site design. By using the immediately-applicable tips and techniques you’ll learn in this practical one-day Web accessibility seminar, you’ll be able to comply with standards, and ultimately broaden the audience for your Web site, while enriching the experience of all visitors.

David will show you why accessibility is important for everybody, then provide in-depth familiarity with international guidelines that will help your Web presence be a more effective resource for your entire audience. You’ll gain familiarity with technologies that help people with specific disabilities and difficulties. The seminar includes a thorough review of pertinent standards to comply with the Canadian government’s world-leading Common Look and Feel policy and international W3C guidelines, as well as testing recommendations for both. We’ll also explore accessible PDF and where accessibility meets usability. Not only will you leave with ideas you can use right away, you may also gain a whole new perspective on how technology can improve lives.

For a detailed description of this in-depth one-day seminar, click https://davidberman.com/seminars/accessibility.php .

Plus: for the July 28 seminar, you will receive:
– a comprehensive manual covering all pertinent W3C and CLF guidelines and standards
– complimentary breakfast and lunch, snacks and beverages throughout
– a thirty-minute personal coaching tele-session with David within a month of the seminar
– the option to attend the seminar again in the future, as a refresher, at no cost
– a money-back guarantee: if, after coaching and a refresher, you’re not satisfied, we’ll refund your entire registration fee.

Get the registration form at https://davidberman.com/SeminarRegistrationForm.pdf or call (613) 728-6777. Seating is limited.
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DAVID’S SEVEN HABITS OF HIGHLY EFFECTIVE WEB SITES: HABIT #7

Web sites are uncommonly complex projects, requiring “uncommon sense”. Here is the seventh of David’s seven habits to help your Web presence fulfill its promise…

“7. Test. Test. Test. The step I find most often skipped in Web projects is audience testing. Web sites are complex software applications, and going to market with software before testing on your audience is a recipe for failure.

“I am not urging more focus testing. It’s about usability testing: one typical user in front of one computer, trying to fulfill a test task that you have set for them. For a truly humbling experience, watch carefully as users try to use your site for the first time: you’ll discover the gap between a good product and a great product. And accessibility testing: easy steps to ensure that your entire audience, no matter their capabilities or technology, can effectively engage with your content.

“Test often and test early. You don’t have to wait until programming is complete: usability testing can be as simple as showing sketches of key pages to typical audience members, then asking what they think will happen if they click on certain things … or having them examine a hyper-linked navigation plan (in Word or PDF) and ask where they would click first in order to find the answer to a content question you pose.

“Great Web site projects require a continuous improvement approach towards usability. While this takes a greater investment of time and money at the outset, it will generate desired results more quickly, saving resources in the long term. Recognize this and you’ll be the person that people will flock to when they need a Web presence that delivers on its promise.”

Learn all seven habits and David’s entire methodology, at our upcoming seminar “Successful Management of Web Site Projects” ( https://davidberman.com/seminars/websuccess.php )
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DESIGN CARES EXHIBIT IN BAHRAIN

Inspired by the Design Cares Web site ( http://www.designcares.com ), the Graphic Designers of Canada’s Vancouver Island Chapter created the Design Cares Exhibit and Forum (with generous support from Sappi and Adobe). The resulting exhibit of posters from the juried show celebrates the role designers are taking in helping to improve the world. This July the exhibit finds its way to Bahrain, where it will be on display starting July 9 at the Creative Nights conference.
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CREATIVE NIGHTS IN BAHRAIN

You can hear David speak on social responsibility and take part in two professional development seminars workshops at Creative Nights July 9-11, hosted by the International Advertising Association, in Bahrain. The conference will bring together graphic designers and others involved in creative fields, and features an exhibition by representatives of the media, advertising and creative industries. The event will be held at the Al Bander Hotel & Resort. You can register for one or all of the events. For more information, please visit http://www.creative-nights.com .

Weapons of Mass Deception ( https://davidberman.com/seminars/howlogo.php )
Successful Management of Web Site Projects ( https://davidberman.com/seminars/websuccess.php )
Developing Your Project Strategy ( https://davidberman.com/seminars/projectstrategysuccess.php )

Also, if you would like David to appear anywhere else while on his way through Europe and the Persian Gulf, please contact us promptly, as the travel itinerary will soon be finalized.
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SEMINAR PARTICIPANTS SPEAK

“Thanks again for the time management course: it taught me to be happy with whatever I can possibly achieve in a day and not run myself down. I am much happier since that course, both at work and at home. I even found time to sign up for Good Life and I go three times a week!” – Daniela Rusu, Natural Resources Canada

“…the David Suzuki of graphic design…” – Cassie Janca, Algonquin College
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THANK YOU…

… to Corel Corporation for supplying prizes and helping to make our most recent public seminar a great success!
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UPCOMING SCHEDULED EVENTS

Successful Management of Web Site Projects https://davidberman.com/seminars/websuccess.php
Learn “The System” for bringing in Web projects on time, on budget, and on target.
Ottawa (Canada): June 28 (French seminar: federal government specific), June 29 (English seminar: federal government specific), July 21 | Manama (Bahrain): July 10

Weapons of Mass Deception: Design and Social Responsibility https://davidberman.com/seminars/howlogo.php
Lecture on the role of visual communicators in helping to repair the World.
Manama (Bahrain): July 10 | Oslo (Norway): September 23 | Copenhagen (Denmark): September 26

Developing Your Project Strategy https://davidberman.com/seminars/projectstrategysuccess.php
Learn David’s demystified approach to developing a complete strategic charter for your creative or communications project.
Manama (Bahrain): July 11 | Ottawa (Canada): August 18

Seven Habits of Highly Effective Web Sites https://davidberman.com/seminars/sevenhabitsweb.php
Learn the seven pivotal ideas that will help you get the outcomes you deserve from your Web presence.
Al Khobar (Saudi Arabia): July 12

Accessibility: Liberate Your Web Site https://davidberman.com/seminars/accessibility.php
Learn why and how accessibility matters in developing effective Web and new media projects.
Ottawa (Canada): July 28 | Tunis (Tunisia): November 16-17

Effective Web Information/Interface Design https://davidberman.com/seminars/interfacesuccess.php
David shows you how to apply his success as a senior design consultant to some of Canada’s largest and most successful Web sites.
Ottawa (Canada): August 9-10, November 1

Developing Your Web Strategy https://davidberman.com/seminars/strategysuccess.php
Two-day seminar on how to apply a proven step-by-step strategic process to get remarkable business results from any Web project.
Ottawa (Canada): October 27-28

Principles of Graphic Design for Electronic Publishing https://davidberman.com/seminars/designprinciples.php
Two-day seminar on how to become a leader in the use of electronic publishing channels, through the use of excellent design.
Ottawa (Canada): November 24-25

Effective Time Management for Professionals: Designing Your Life https://davidberman.com/seminars/timemanage.php
See what happens when you apply David’s famous results-oriented project strategy to your own life: give us one day and we’ll turn your intentions into action.
Ottawa (Canada): January 10, 2006
For other seminars and dates, please consult https://davidberman.com/seminars/schedule.php .

Are our event dates inconvenient for you? Can’t wait? If you’d rather bring us on-site, or be coached by telephone, please call!
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NEWEST INTERVIEWS AND PUBLICATIONS

For the latest interviews and publications, please go to https://davidberman.com/about/publications.php .
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David Berman Communications
340 Selby Avenue, Ottawa, Ontario, Canada K2A 3X6
Call: (613) 728-6777 or (800) 665-1809 Fax: (613) 482-4777
E-mail: newsletter@davidberman.com
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Reviewed June 2, 2005


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