Over the past ten years, David Berman has developed systems that help non-technicians to get the strategic results they deserve through highly effective Web sites. He has coached and facilitated hundreds of managers, designers, and programmers, and his travels have brought him to a dozen countries. Along the way, he has discovered common properties in the sites that succeed and in the people who drive them. In this keynote lecture, David will share with you nuggets of uncommon sense: seven pivotal ideas that will help you get the outcomes you deserve from your Web presence.
– Michael Hughes, Chapter President, CAPS
– Kippie Hetzel, Keystone, Erie, Pennsylvania
“Truly enjoyed the presentation… hope you can bring you to Minneapolis!”
– Steven Meyer, Minneapolis, Minnesota
Who Should Attend
This event is valuable for anyone who is not 100% satisfied with their Web presence, no matter how large or how small your organization.
Major Benefits of Attending
- Optimize return on investment for your Web marketing activities.
- Get more done with less effort and resources.
- Have a site structure which maintains itself.
- Get better results out of subcontractors.
- Drive repeat traffic to your site, while enhancing your brand.
What You Will Learn
- 1. Start with a strategic plan.
Can you answer this question: “How will you know when you’ve succeeded?”
2. See it as two projects.
If all you have is a hammer, everything looks like a nail.
3. Evergreen: fresh, accurate, relevant.
If you cant afford to heat and clean your building, dont add another floor.
4. Plan twice, design once.
Would you ask a writer to draft three versions, then throw out two?
5. Communicate consistently.
Build trust through clarity and consistent repetition.
6. Dont skip steps.
Sign off on a step-by-step, Web-specific process.
7. Test. Test. Test.
More usability and accessibility tests. Less focus tests.
- Network with others like you.
About the Expert Speaker
David Berman is the principal of David Berman Communications in Ottawa. He has over 20 years of experience in graphic design and strategic communications. He is a senior consultant to many of Canada’s largest Web sites, and has delivered strategic and design consultation to dozens of clients, including IBM, the International Space Station, Treasury Board of Canada, Canada Revenue Agency, Canadian Heritage, and Statistics Canada.
In addition to operating as one of the leading Web strategists in Canada’s capital, David is the Ethics Chair of the Society of Graphic Designers of Canada and speaks often on social responsibility to professional communicators
(he has been called the “David Suzuki of design”) and was made a Fellow of the Society in 1999.
In recent years he has aligned his career with his passion for sharing knowledge, through speaking engagements and professional development courses. He is a National Professional Member of the Canadian Association of Professional Speakers (CAPS) and the Global Speakers Federation. David has been featured in the Financial Post, Marketing, and Applied Arts magazines.
Language: English (French available upon request)
Duration: 30 to 90 minutes
Event Materials: Optional handouts
Take This Event To Your Site: This course is also available customized and on-site for your organization. Please contact us for details.
If you would like to be notified via e-mail of when new instances of this course are scheduled, subscribe to our Events E-Newsletter by subscribing.
Reviewed August 3, 2011
– Jae Rans, Chair, Promotional Products Association of Canada, Toronto, Ontario
“Down-to-earth tips and techniques… refreshingly human: approachable, enthusiastic… outstanding!”
– Colin Robertson, Executive Promotions, Montréal, Québec
“Great – funny – effective.”
– Melissa Cross, Bodek & Rhodes, Philadelphia, Pennsylvania
May 11, 2007 (tentative)
|Washington, DC||Washington Art Directors Club||TBA|
October 6, 2006
|Delta Centre-Ville, Montreal, PQ||PPAI||call|
July 12, 2005 (postponed)
|Al Khobar, Saudi Arabia||Al-Raed|
April 9, 2005
|Embassy West Conference Centre, Ottawa||Canadian Association of Professional Speakers (Kit Grant presentation)||free for CAPS members ($40 CDN for non-members)|
|Wed June 18, 2003||Ottawa, ON||Internet Institute||sold out|
This event qualifies for MAS and CAS credits under the Master & Certified Advertising Specialist Program. For details, please contact the Promotional Production Association of Canada:
*Discount packages for non-profits, and travel subsidies available. Additional discounts available for groups over three people. If you refer at least four registrants to one of our events, we'll give you a complimentary registration to a course of your choice. Call (613) 728-6777 for details.
All prices, offerings, and dates subject to change without notice.
To register for a course given by our own organization, register online or call (613) 728-6777.
“Very easy to listen to. Very worthwhile.”
– David Beaton, Gemini, Charlottetown, Prince Edward Island
– Jonathan Rigger, Concepts Unlimited, Douglaston, New York
Seven Habits of Highly Effective Web Sites article by David Berman [85KB]
Seven Habits of Highly Effective Web Sites flyer (which you are free to reproduce and distribute at will) [50KB]