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Transcript of “PeachpitTV: Cradle to Cradle with David Berman”

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This is a transcript of the video PeachpitTV: Cradle to Cradle with David Berman

(Text on screen: Voices that matter Conference Web Design
Do Good Design author David Berman discusses William Warren and cradle to cradle design)

(Image of Do Good Design book cover. David Berman appears on screen and faces the camera for the duration of this video. David is wearing a beige suit with a white shirt.)

[MUSIC PLAYING] There’s a designer I know from England. His name is William Warren. And he’s taken the idea of cradle-to-cradle design to a new extreme, I think.

He designed a set of bookshelves. And the idea is that you create this bookshelf for yourself out of wood, but the bookshelf is made up of pieces that, when it comes time to end your life, when you die, and you need a coffin, those same pieces of wood get rearranged and become the coffin you will be buried in.

So he’s truly thought through the idea of designing for a full life cycle of all of the parts. You’re essentially buying your coffin in advance and making full good use of it during your lifetime, and also knowing where you’re going to end up, which is probably the thing too.

[MUSIC PLAYING]

(Text on screen: DavidBerman.com/dogood
Presented by New Riders
Gary-Paul Prince – Producer and Editor
Mary Sweeney – Camera and Lighting
RhedPixel.com – Motion Graphics
Find out more at www.peachpit.com)

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Reviewed October 15, 2014


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