David Berman Communications
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Writing For the Web With Accessibility in Mind

Writing For the Web With Accessibility in Mind

Course Description

PLEASE NOTE: When we present this topic as a public course, it is part of our general course on accessible Web and documents for writers, designers, and developers — when we present just for your organization we can make it exclusively for content professionals.

This course was developed by David Berman (bestselling author and web accessibility expert), in concert with the Government of Canada and their world-leading approach to online inclusive design in their public-facing web presence.

We’ve put together a comprehensive, powerful and memorable event, where attendees walk away with immediately-applicable tips and techniques to make their sites and documents accessible.

Shaw Media talks about David Berman Communications onsite accessibility course

What’s Wrong

Computer-mediated accessibility to information represents the greatest liberation in human history. Most people in our societies live with some amount of physical or mental difficulty, and that can stand in the way of clear communication if proper design steps are not taken.

Although most content professional now create their products with the latest content containers in mind, they still experience difficulty meeting or exceeding meeting accessibility standards in a way that keeps projects on schedule, and fully realizes the benefits. And when they do, they often spend more time and effort than they need to reaching and maintaining their products to those standards. By not understanding why each standard or technique exists, they risk doing unnecessary work, making documents less attractive or useful to the mainstream audience … and with perhaps mediocre results for people living with disabilities.

“I enjoyed David’s approach immensely. He’s authoritative but open to the opinions and ideas of others. Best of all, he has a naturally flowing sense of humor.”

– Edward VanArsdall, Center for Plain Language

“Excellent, based on lots of knowledge and experience.”

– Luc Provencher, National Research Council

“Very good speaker – good sense of humour.”

– Johan Fong, House of Commons

“Entertaining.”

– Sjur Kristiansen, Telenor Telecommunications Group

“Eye-opening. Love your method of teaching.”

– Jean Descrochers, National Research Council

“I enjoyed it all.”

– Robert Hallat, Public Service Commission

“Right on target.”

– Marius Monsen, Reaktor ID

“He knows what to do! This will guide us for the AA Standards”

– Bassil Wehbe, Agriculture Canada

What Makes This Course Unique

Our course developer, David Berman, aside from being an author published in six languages, is a consultant on plain language and web strategy for large Web sites, and has worked on Web accessibility projects for many organizations including Statistics Canada, the National Research Council, BMO, and IBM. He has spoken at the largest plain language conference in the World, and addressed the Center for Plain Language at the National Press Club in Washington.

By addressing and understanding accessibility issues, writers can more effectively craft words and and multimedia experiences that deliver their messages to their whole audience (include search and AI engines), while complying with the legal and moral responsibilities.

Why accessibility?

We need to know about accessibility because we’re all producing Web content—and we’re bound by national charters of rights and freedoms, international treaties, government standards and regulations that demand accessibility for everyone, whatever the visual, auditory, mobility, auditory, or cognitive abilities.

For a fully keyboard-accessible alternative for this video, either view it in Chrome or any Android or iOS device, view in Firefox with the YouTube ALL HTML5 add-on installed, or disable Flash in current Internet Explorer.

“One of the most inspiring speakers I have ever met. I enjoyed learning from him the entire morning and wish it would have been a full day”

– Cherrie Werestiuk-Evans, Government of Manitoba

“I thoroughly enjoyed David’s presentation and am thinking of so many uses for what I have learned… this was one of the most interesting and useful hours I’ve spent in 2016.”

– Carol Tobiassen, United Health Group

“Excellent facilitator… great presentation”

– Patricia Slatlen, Shaw Media

“David used real-life examples, got people up and interacting. It was an amazing experience”

– Andrew Davies, Shaw Media

“Very knowledgeable and charismatic. Made the talk about a somewhat dry subject very interesting, and he never faltered on a question.”

– Bjorn Ramroop, Loblaw Digital

Goals and learning outcomes

  1. Become familiar with the best practices and prescribed rules, guidelines, and standards of writing for the web and web accessibility.
  2. Develop awareness on how people with disabilities access your content.
  3. Learn techniques to deliver on all of the above!

At the end of this event, you will have these learning outcomes:

  • know techniques you can apply right away to make your content more accessible
  • have a comprehensive understanding of W3C’s WCAG 2.0, PDF/UA, AODA, ADA, and other current accessibility guidelines and how to meet them
  • be able to make informed decisions as to what degree to comply with accessibility standards
  • be aware of techniques that can vastly reduce the cost of publishing online
  • understand better the experience of those with disabilities using websites, documents, multimedia, and apps
  • know you’re doing the “right thing” … by ensuring accessibility for all

“Excellent.”

– Steinar Sandum, Adax, Svelvik (Norway)

“Interesting content, really well delivered. Visual and engaging. Gives us a common language and approach.”

– Chris Cook, CFIA

“Although I am from a program with no technical background, this seminar will change the way we prepare/write/present documents, policies, directives, forms, etc for posting on the Web.”

– Sharon Drolet, Canadian Food Inspection Agency

Typical Agenda for the Full Course

    1. Why should we care?
      • How accessible products are better for everyone
    2. What are the challenges people face?
      • The major disabilities and challenges: what they are and how most of us have—or will have—some level of difficulty that can be assisted by accessible design
    3. What assistive technologies close the gaps?
    4. What are the regulations and standards? Demystifying the acronyms…
      • ADA: Americans with Disabilities Act
      • Section 508
      • AODA: Accessibility for Ontarians with Disabilities Act (the World’s strongest and where all of Canada and the USA is headed)
      • Standard on Web Accessibility / Canada.ca Style Guide
      • PDF/UA: the accessibility standard for PDF
      • WCAG: the Web Content Accessibility Guidelines: all relevant WCAG 2.0 Level A and AA success criteria
    5. Which parts of the WCAG 2.0 success criteria are pertinent to writers and content creators?
      • Document structure;
      • Tables;
      • Proper handling of acronyms and initialisms;
      • Alternative text;
    6. How can professionals in your industry comply with every success criteria, without tradeoffs?
    7. What are the testing tools to confirm you’re meeting or exceeding the standards?
    8. What else should you consider? Level AAA success criteria relevant to your audience, email, social media, etc.
    9. Q&A until we run out of questions!

    What You Get

    When David Berman Communications hosts this course*, regular ticket holders receive:

    • a complimentary, comprehensive 160+ page learning guide, detailing every major accessibility guideline (also available separately for $97 with optional 1-on-1 distance coaching)
    • if onsite: meals, snacks and beverages
    • a signed course certificate, suitable for framing
    • a thirty-minute one-on-one personal coaching tele-session with David within a month
    • the option to attend this course again in the future, as a refresherat no additional cost
    • the option to attend the first half on one date and the second half at a future date
    • money-back guarantee: if, after coaching and refresher, you don’t think you’ve got your money’s worth, we’ll refund your entire registration fee

    (*If you are attending one of our courses hosted by another organization, confirm which of these items apply.)
    Register or call 1-613-728-6777… or bring this event to your site: for a keynote, half-day, or full-day event, customized for your group.

    Choose your date and register now

    Prerequisites: None

    “Clear and entertaining: will allow more strategic planning rather than just reactionary stumbling.”

    – Steve Doody, Justice Canada

    “This will make us better communicators.”

    – Luc Bergeron, SSHRC

    “Perfect.”

    – Jean Leclair, Environment Canada

    “Loved the examples. David is very engaging and knowledgeable facilitator. His passion is obvious. Will help me better evangelize.”

    – Patrick Dunphy, CBC

    “Excellent: very engaging speaker.”

    – Jean-Marc Mondoux, Elections Canada

    About our Expert Presenters

    David Berman, the developer and trainer for all our course material and course leaders, is the principal of David Berman Communications. He has over 30 years of experience in graphic design and strategic communications.

    David was appointed a high-level advisor to the United Nations on how universal design and accessible IT can help fulfill the Millennium Development Goals more rapidly.

    In 2013, The World Wide Web Foundation had David personally audit the accessibility of benchmark Web sites from over 40 countries for their global report on the state of the Web.

    He is a member of the ISO standards committee on accessible PDF documents.

    His book (Do Good Design, Pearson/Peachpit, 2009) about how design can be used to create a more just world speaks about universal design and accessibility, and is now available in 6 languages, as well as braille.

    He has worked extensively in adapting the printed word for electronic distribution, including software interface development.

    He has much experience as a senior consultant in applying accessibility and standards to government Web sites, as well as to private sector clients such as IBM and BMO, both as a strategist and compliance testing/coaching leader. He regularly teaches accessibility principles as part of his professional development workshops, and developed custom workshops for the National Research Council and Ontario’s largest school board. His plain writing, design, and accessibility work include award-winning projects for the City of Ottawa, the Ontario government, and the federal government. Clients include Justice Canada, Canada Revenue Agency, Health Canada, the Ontario Ministry of Agriculture and Food, the Region of Ottawa-Carleton and the Ontario Literacy Coalition.

    David’s opinions have been featured in the Financial Post, the Globe And Mail, the Ottawa Citizen, the Montreal Gazette, Marketing, Applied Arts, HOW, and Communication Arts magazines, as well as ABC and CBS.

    David ranks #1 on speakerwiki.org on this topic for a reason. His arc as an internationally-celebrated expert speaker has brought him to over 30 countries. He is a National Professional Member of the Canadian Association of Professional Speakers (CAPS) and the Global Speakers Federation (GSF).

    Who Should Attend

    Everyone who is called to write content destined to be published online including social media, internal and external websites, and documents. This includes our Communications Officers as well as online training material developers, instructional designers, people responsible for writing reports (e.g., annual reports, audit reports, evaluation reports, performance Reports … anyone who writes for the Web.

    This course is targeted to all writers, translators, editors, designers, and managers involved in developing Web content, documents, and new media projects.

    • communications professionals
    • writers
    • translators
    • editors
    • content owners
    • word processors
    • graphic designers
    • instructional designers
    • quality control specialists
    • people who need to get their Web site compliant with current and future government accessibility standards (e.g. W3C WCAG 2.0, ADA, Section 508, AODA)
    • people who coordinate development teams

    This course delivers knowledge required for Level A and Level AA awareness training as documented in the Government of Canada’s Accessibility Responsibility Breakdown (WCAG 2.0). This course incorporates adult learning principles and activities appropriate to a variety of learning styles, and qualifies for CEUs.

    Language:

    English or French available on-site.

    Duration:

    One-day course, half-day course, or keynote presentation (we provide this topic customized on-site for your organization).

    To be notified via e-mail of when we schedule new instances of this topic, subscribe to our E-Newsletter.

     

    “Wonderful handout! The way extra information, like links and explanations, is included works beautifully.”

    – Elizabeth Strand, Making Waves, Oslo (Norway)

    – Maureen Quirouet, Parliament of Canada

    “Excellent.”

    – Sylvie Nyman, Indian and Northern Affairs Canada

    “Excellent, eye-opening, and not preachy!”

    – Carrie Walker-Boyd, Canadian Food Inspection Agency

     

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    Reviewed May 30, 2017

    Schedule

    “Really enjoyed your session.”

    – Jim Dixon

    “I love David’s approach.”

    – Carole Dubuc, Canadian Armed Forces

     

    ACCESSIBILITY EVENTS LOCATION HOST/REGISTRATION FEE*
    Day of your choice: Custom one-on-one or one-to-many Your place or our online classroom Let’s collaborate! Call us now tba.
    June 13, 2018 Online David Berman Communications Starting from $249 CAD
    November 15, 2017 Online David Berman Communications Starting from $249 CAD
    June 14, 2017 Online David Berman Communications (sponsored by CPL, RGD, Editors Canada) tba
    May 19, 2017 Ottawa, ON David Berman Communications tba
    April 3 – 5, 2017 Australia W4A tba
    May 11, 2017 Online The Institute for Performance and Learning tba
    February 14, 2017 Ottawa, ON BioTalent Canada tba
    November 3 – 5, 2016 Wellington, New Zealand Clarity 2016
    Sept 14, 2016 Online eXplorance Free
    August 17, 2016 Ottawa, ON Spruce Creative TBA
    June 29, 2016 Toronto, ON Attend online or in person at OCAD University IDRC, 49 McCaul, Toronto
    in The Red Lab, room
    $299-625
    June 18, 2016 Reno, Nevada TypeWell, in conjunction with the TECHWell 2016 Conference $299-650
    May 20, 2016 Ottawa, ON Carleton University $299-625
    Tue May 10, 2016 National Press Club, Washington, DC Center for Plain Language $250USD
    Spring 2016, (date tba) Dublin Ireland tba tba
    November 20, 2015
    (postponed)
    Vancouver (Downtown)
    SFU Downtown Campus
    West Hastings Street
    NL Thompson Associates $299-597
    November 19, 2015
    (postponed)
    Victoria (Downtown),
    Harbour Towers Hotel and Suites
    345 Quebec Street
    NL Thompson Associates $299-597
    October 15, 2015 Ottawa, ON Art Beyond Sight Conference
    October 12, 2015 Dublin, Ireland National Disability Authority private
    October 2, 2015 (postponed) TBA David Berman Communications $299-597
    October 1, 2015 Ottawa, ON Webinar: 11½ Free Tools for Testing Website Accessibility Free & available online
    August 8 Toronto Keynote at Accessibility Innovation Showcase, Parapan Am Games Free
    July 9, 2015 (postponed) Ottawa, ON TBA $299-597
    June 29, 2015 Toronto, ON OCAD University IDRC, 49 McCaul, Toronto
    in The Red Lab, room number 4904
    $299-625
    June 17, 2015 Ottawa, ON Webinar: Demystifying WCAG 2.0 Free & available online
    April 25, 2015 (Tentative) Brussels, Belgium Inspirit and David Berman TBA
    January 15, 2015 Ottawa, ON Webinar: Spotlight on Digital Accessibility for Your Marketing Campaign Free
    January 14, 2015 Ottawa, ON Webinar: Solving Web Accessibility: Leaving No One Behind Free
    December 2, 2014 Toronto, ON 108 Ideaspace

     

    $357-697
    November 10, 2014 Brussels, Belgium TBA TBA
    November 5 or 8, 2014 Toronto, ON TBA TBA
    October 9, 2014 Toronto, ON David Berman Communications $299-597
    Wed July 16, 2014 (postponed) Ottawa, ON Carleton University $299-597
    July 12-15, 2014 Ottawa Convention Centre, Ottawa, ON International Summit on Accessibility 2014 TBA
    May 26, 2014 Bergen, Norway Den Norske Dataforenings Servicekontor NOK 1000£ – 4450£
    May 20, 2014 Queensway Carleton Hospital, Ottawa, Ontario David Berman Communications $299-$597
    Fri December 13, 2013 Montreal, QC eXplorance Inc by invitation
    November 2013 (tentative) Toronto, ON TBA TBA
    Fri November 8, 2013 City Hall, Toronto, ON DesignThinkers 2013 $299-597
    Fri November 1, 2013 Room 2228, River Building,
    Carleton University,
    Ottawa, ON
    David Berman Communications $299-597
    Wed August 28, 2013 Carleton University David Berman Communications Free
    Thu July 25, 2013 Carleton University David Berman Communications Free
    Fri June 21, 2013 Room 2228,
    River Building,
    Carleton University
    Ottawa, ON
    David Berman Communications $299-597
    Fri May 31, 2013 Carleton University David Berman Communications Free
    Mon April 22, 2013 Cornwall, ON St. Lawrence College $390
    Monday Apr 8 – 9, 2013 Toronto, ON St. Lawrence College $390
    Wed February 27, 2013 Hamilton, ON David Berman / T-Base Communications $549-649
    Fri February 22, 2013 Ottawa, ON David Berman Communications $354-649
    Mon January 21, 2013 St Lawrence College, Kingston, ON St. Lawrence College $390
    Thu January 10, 2013 London, ON David Berman / T-Base Communications $549-649
    Thu December 13, 2012 Ottawa, ON Transportation Safety Board of Canada private
    Thu November 22, 2012 River Building,
    Carleton University
    Ottawa, ON
    David Berman Communications $354-649
    Fri November 16, 2012 (postponed) Ottawa, ON David Berman Communications $549-649
    Wed November 14, 2012 Ottawa, ON Ministère du Patrimoine canadien private
    Thu November 8, 2012 Markham, ON David Berman / T-Base Communications $549-649
    Wed November 7, 2012 Mississauga, ON David Berman / T-Base Communications $549-649
    Fri October 26, 2012 Ottawa, ON OCDSB / T-Base Communications private
    Thur October 25, 2012 Ottawa, ON OCDSB / T-Base Communications private
    Wed October 17, 2012 Ottawa, ON OCDSB / T-Base Communications private
    Tue October 9, 2012 (all day) (postponed) San Francisco, CA David Berman / T-Base Communications $549-649
    Wed September 12, 2012 (all day) (postponed) Boston, MA David Berman / T-Base Communications $549-649
    Tue-Wed July 17-18, 2012 Niagara Falls, ON Web Accessibility Matters private
    Mon May 14, 2012 (morning) Delta Hotel, Winnipeg, MB Manitoba Libraries Conference $65-$130
    Wed May 9, 2012 Strathcona Hotel, Toronto, ON T-Base Communications $549-$649
    Tue May 8, 2012 (all day) Strathcona Hotel, Toronto, ON David Berman / T-Base Communications $549-649
    Thu May 3, 2012 (all day) Toronto, ON Accessible Media Inc. private
    Tue April 23, 2012 (all day) Hotel Pennsylvania, New York City, NY David Berman / T-Base Communications $549-649
    Fri March 23, 2012 Adobe Canada, Ottawa T-Base Communications $549-649
    Fri March 23, 2012 (Accessible PDF by Design – related all day course) Adobe Canada, Ottawa David Berman / T-Base Communications $549-649
    Wed March 21, 2012 (7:00pm speech) Capital Hill Hotel, Ottawa, ON Editors Association of Canada, National Capital Chapter Free: EAC members, $10: non-members
    Thurs March 9, 2012 Ottawa, ON Public Health Agency/T-Base Communications private event
    Fri February 10, 2012 (morning) Ottawa, ON Canada Revenue Agency private
    Thu January 19, 2012 (all day) Ottawa Convention Centre, Ottawa, ON David Berman / T-Base Communications $495-595
    Mon-Tue January 9-10, 2012 Toronto, ON BMO / T-Base Communications private
    Tue November 29, 2011 (all day) Toronto Convention Centre, Toronto, ON David Berman / T-Base Communications SOLD OUT
    Thu November 23, 2011 Ottawa, ON National Research Council private
    Wed November 3, 2011 Ottawa, ON National Research Council private
    Wed October 5, 2011 Lord Elgin Hotel, Ottawa, ON David Berman / T-Base Communications $319-595
    Fri September 27, 2011 Webinar Environments for Humans $179
    Fri September 9, 2011 Indigo Hotel, Ottawa, ON Correctional Service Canada private
    Thu August 18, 2011 Adobe headquarters, Ottawa, ON David Berman Communications /RGD Ontario $249-495
    Fri June 17 2011 Adobe headquarters, Ottawa, ON David Berman Communications /RGD Ontario $249-495
    Thu April 7, 2011 Ottawa Public Library, Ottawa, ON RGD Ontario $395-495
    Tue March 29, 2011 Ottawa, ON CFIA HR by invitation
    Thu February 17, 2011 Ottawa, ON CFIA Public Affairs by invitation
    Wed April 14, 2010 Ottawa, ON David Berman Communications $495
    March 2010 Montreal, PQ eXplorance Inc. by invitation
    Wed October 28, 2009 Beijing, China Icograda World Congress 2009 see host site
    Thu April 30, 2009 San Francisco, CA Voices That Matter Web Design Conference speaker breakfast
    Thu April 2, 2009 Delhi, India World Summit Award Grand Jury by invitation
    Thu November 13, 2008 Ottawa, ON David Berman Communications $495
    Mon July 6, 2008 Daegu Exhibition Conference Centre, Daegu, Korea Icograda Design Week in Daegu 2008 see host site
    Tue April 29, 2008 Ottawa, ON David Berman Communications $495
    Thu March 13, 2008 Tunney’s Pasture, Ottawa, ON Statistics Canada private event
    Tue February 19, 2008 Tunney’s Pasture, Ottawa, ON Health Canada private event
    Wed November 7, 2007 Minto Business Centre, Ottawa, ON David Berman Communications $495
    Thu November 9, 2006 Minto Business Centre, Ottawa, ON David Berman Communications $495
    Thu February 16, 2006 Minto Business Centre, Ottawa, ON David Berman Communications SOLD OUT
    Tue December 6, 2005 Oslo, Norway Norwegian Design Council SOLD OUT
    Thu October 20, 2005 Minto Business Centre, Ottawa, ON David Berman Communications SOLD OUT
    Thu June 9, 2005 Minto Business Centre, Ottawa, ON David Berman Communications $495
    Tue December 22, 2004 Tunney’s Pasture, Ottawa, ON Health Canada private event

    *Discount packages for non-profits, and travel subsidies available. Additional discounts available for groups over 3 people. Call (613) 728-6777 for details.

    All prices, offerings, and dates subject to change without notice.

    To register for a course given by our own organization,register online or call (613) 728-6777.

    Event Schedule (all events)

    Resources


    RESOURCES FOR HOSTS

    Poster on Carleton's READ initiative presents "The New Standard on Accessibility: WCAG 2.0" course on Friday November 1 2013.Poster on Carleton's READ initiative presents "The New Standard on Accessibility: WCAG 2.0" course on Friday November 1 2013.

     

     

     

     

     

     

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    For a fully keyboard-accessible alternative for this video, either view it in Chrome or any Android or iOS device, view in Firefox with the YouTube ALL HTML5 add-on installed, or disable Flash in current Internet Explorer.

    David Berman speaks at edUI 2010: Beyond Green: Designing Our Sustainable Future

    Transcript

    edUI 2010
    Virginia Foundation for The Humanities, Charlottesville VA | November 2010

    Register

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