IN THIS ISSUE:
– “Principles of Graphic Design and Electronic Publishing” seminar in Ottawa March 17 & 18
– Tip: Seven Habits of Highly Effective Web Sites: Habit #4
– TimeTo and TimeWise software now available at download.com
– David to speak at “Creative Nights” in Manama (Bahrain) in May
– Other upcoming event dates
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SEMINAR: PRINCIPLES OF GRAPHIC DESIGN AND ELECTRONIC PUBLISHING, OTTAWA, ONTARIO, MARCH 17 & 18, 2005
Are you communicating effectively on all channels?
Are you leaving your audience confused or frustrated?
Is technology standing in the way of expressing your message?
“Excellent design sends messages on two levels: overtly, it communicates understanding; covertly, it communicates credibility.”
Join David Berman for a fun and refreshingly clear exploration of the human and technological factors you can master to use design to get your messages across… more effectively and to larger audiences.
Take full face-to-face advantage of David’s twenty years experience in marrying design principles with the latest electronic publishing technologies, for print and the Internet. Great design is the bridge between knowledge and understanding. You’ll gain both by attending this seminar.
For a detailed description of this in-depth two-day seminar, click https://davidberman.com/seminars/designprinciples.php .
Plus: for this seminar, you will receive:
– complimentary lunches, snacks and beverages throughout (sorry, no green beer…)
– a thirty-minute personal coaching tele-session with David within a month of the seminar
– the option to attend this seminar again in the future, as a refresher, at no cost
– a money-back guarantee: if, after coaching and a refresher, you’re not satisfied, we’ll refund your entire registration fee
Get the registration form at https://davidberman.com/SeminarRegistrationForm.pdf or call (613) 728-6777. Seating is limited.
If you don’t have time for a two-day course this month, you can attend Day 1 this month and Day 2 the next time we give this seminar.
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SEVEN HABITS OF HIGHLY EFFECTIVE WEB SITES: HABIT #4
Web sites are uncommonly complex projects, requiring “uncommon sense”. Here is the fourth of seven habits to help your Web presence fulfill its promise…
4. Evergreen. No matter how perfect your Web site design is, without an intelligent approach to site maintenance it will wander towards chaos over time. You have two choices. Plan to rebuild the site from scratch starting within two years … or put a mechanism in place that guarantees that every part of the site remains fresh, accurate, and relevant.
And there’s a simple way to do this: Insist, within the content outline for the site, that every content section includes an evergreening plan. This means that nothing goes on the site unless accompanied by a commitment describing who will regularly check that Web site section to make sure it is still relevant, accurate and current, and how often they will do so. Then, add this commitment to their job description, so even if that person leaves someone else will take over.
Evergreening is often as simple as looking over the section and saying “Yes, it’s still so!” and then updating the Reviewed Date. (Though most sites will have a Last Updated date, users are usually more interested in how recently the content was certified as still being valid… thus a Reviewed Date.)
By committing to this simple plan, we now have a site that maintains itself. If a particular section is not important enough to deserve this level of commitment, it does not deserve to go on the site in the first place.
Our next e-newsletter will feature the next habit. Can’t wait? Learn all seven habits and David’s entire methodology, at our upcoming seminar “Successful Management of Web Site Projects” ( https://davidberman.com/seminars/websuccess.php )
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TIMETO AND TIMEWISE NOW AVAILABLE ON DOWNLOAD.COM
Download.com, the world’s largest software download Web site, has chosen to carry our software titles.
Visit http://www.download.com/TimeTo/3000-2074_4-10338951.html?tag=lst-0-1 to download TimeTo for Windows.
Visit http://www.download.com/TimeWise-Light/3000-2076_4-10348558.html?tag=lst-0-1 to download TimeWise Light for Windows.
Or, for more information about these products, visit https://davidberman.com/software/products.php .
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DAVID TO SPEAK AT DESIGN MEETING IN BAHRAIN*
You can hear David speak on social responsibility and the role of visual communicators in helping to repair the World at “Creative Nights” May 7-9, 2005, hosted by the International Advertising Association, in Manama, Bahrain. The meeting, which aims to bring together graphic designers and others involved in creative fields, features an exhibition by representatives of the media, advertising and creative industries. It is organized by Education and Management International Consultancy (EMIC) and Al Tansiq. The event will be held at the Al Bander Hotel & Resort. For more information, please contact us.
For details on past lectures on this topic, including “Weapons of Mass Deception”, visit https://davidberman.com/seminars/howlogo.php .
*Wondering how to pronounce “Bahrain”? A student from Bahrain in Canada explains: http://bahrein.blogspot.com/2004_05_01_bahrein_archive.html
Also, if you would like David to appear anywhere else while he is en route, please contact us promptly, as the travel itinerary will soon be finalized.
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SEMINAR PARTICIPANTS SPEAK
“Excellent instruction, very knowledgeable and fantastic presentation. One of the best I have attended” – Successful Management of Web Site Projects attendee, February 2005
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THANK YOU…
Thank you to Carmen Sulpher of Performance Management Consultants for helping make this month’s Successful Management of Web Site Projects seminar a value-packed day for everyone involved.
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UPCOMING SCHEDULED EVENTS
Principles of Graphic Design for Electronic Publishing https://davidberman.com/seminars/designprinciples.php
Two-day seminar on how to become a leader in the use of electronic publishing channels, through the use of excellent design.
Upcoming seminar> Ottawa (Canada): March 17-18, September 15-16
Design and Social Responsibility https://davidberman.com/seminars/howlogo.php
Lecture on the role of visual communicators in helping to repair the World.
Upcoming lectures> Beirut (Lebanon): April 14-15 | Manama (Bahrain): May 6-7
Time Management for Creative Professionals https://davidberman.com/seminars/timemanage.php
One-day immersion in David’s unique approach for finding the time to accomplish the things most important to you .
Upcoming seminar> Ottawa (Canada): April 26
Successful Management of Web Site Projects https://davidberman.com/seminars/websuccess.php
Learn “The System” for bringing in Web projects on time, on budget, and on target.
Upcoming seminars> Ottawa (Canada): May 18 (federal government specific), June 22
Accessibility for Web and New Media Projects https://davidberman.com/seminars/accessibility.php
Learn why and how accessibility matters in developing effective Web and new media projects.
Upcoming seminars/events> Ottawa (Canada): June 9 | Tunis (Tunisia): November 16-17
Developing Your Web Strategy https://davidberman.com/seminars/strategysuccess.php
Two-day seminar on how to apply a proven step-by-step strategic process to get remarkable business results from any Web project.
Upcoming seminar> Ottawa (Canada): July 7-8
Effective Web Information/Interface Design https://davidberman.com/seminars/interfacesuccess.php
David shows you how to apply his success as a senior design consultant to some of Canada’s largest and most successful Web sites.
Upcoming seminars> Ottawa (Canada): August 9-10, November 1
Developing Your Project Strategy https://davidberman.com/seminars/projectstrategysuccess.php
Learn David’s demystified approach to developing a complete strategic charter for your creative or communications projects.
Upcoming seminar> Ottawa (Canada): August 18
For other seminars and dates, please consult https://davidberman.com/seminars/schedule.php .
Are our event dates inconvenient for you? If you’d rather attend shorter seminars by telephone, or would like to bring us on-site, please call!
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NEWEST INTERVIEWS AND PUBLICATIONS
For the latest interviews and publications, please go to https://davidberman.com/about/publications.php .
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SUBSCRIBING / CANCELLING / BACK ISSUES
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You are receiving this occasional e-newsletter because you or your organization requested to be kept informed of news regarding upcoming David Berman Communications events. We never send unsolicited e-mail, period. If we have included you in error, or you would prefer to not receive future e-newsletters (or wish to change your address), please e-mail newsletter@davidberman.com (or cancel your subscription at https://davidberman.com/subscribe ) and we will make sure your e-mail address is obliterated from our list: scouts honour!
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David Berman Communications
340 Selby Avenue, Ottawa, Ontario, Canada K2A 3X6
Call: (613) 728-6777 or (800) 665-1809 Fax: (613) 482-4777
E-mail: newsletter@davidberman.com
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Please re-distribute this newsletter to anyone you think would enjoy it, in its complete and original form only. Copyright 2005 David Berman Developments Inc. All rights reserved. David Berman Communications is a trademark of David Berman Developments Inc.
Reviewed March 2, 2005