David Berman Communications
David Berman will help you repeat your successes

Sustainable Strategy: Quadruple-Bottom-Line Design Thinking


Designing With a Purpose: Strategy’s Role in Design Thinking


Developing Your Sustainable Project Strategy: Quadruple-Bottom-Line Design Thinking

“Creative… encouraging exchanges. David is a great speaker, making concepts more comprehensible.”

– Beatrice Pollard, Forum of Federations

David Berman on Sustainable Design Thinking Strategy

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Norwegian Design Council
Oslo, Norway | September 2011 (49:15)

David talks strategy for RGD Ontario in Toronto


Course Description

Learn the successful and straightforward methodology that has helped hundreds of organizations get the results from their communications projects that help fulfill their missions. Participants gain hands-on experience as they learn the principles of applying strategic techniques in marrying project implementation to organizational objectives. Attend this course to learn a step-by-step system that will apply a strategic approach to planning any communications project. David’s celebrated approach addresses strategic issues and builds buy-in from everyone along the way, resulting in solutions that don’t just work right: they get the right things done.

You will become more valuable to your organization by equipping yourself with a strategic tool. The result will reduce organizational risk and personal stress, avoid hurdles, and optimize measurable results. With a strong strategic framework, you’ll get the results you deserve.

It is not enough to have great design: we need great design that gets the right things done. Including strategy in your design process will make you a more valuable designer.

David proven step-by-step approach to framing a problem identifies strategy’s critical role in results-oriented design. Audiences on three continents has learned that any project worth doing deserves to start with strategy, and when we invest in strategy we always get that time back … along with better results. In this workshop, David introduces his celebrated secrets that unleash imagination, establish control, avoid hurdles, and fully exploit opportunities … in language that will demystify the strategic process.

This course incorporates adult learning principles and activities appropriate to a variety of learning styles, and qualifies for CEUs (certified by organizations such as PPAC).

“I really enjoyed the event”

-participant, RGD Ontario Creative Business Summit, Kingston, Ontario

The Problem

Any project, no matter how well executed, can fall short of delivering highly useful results. Late, over-budget project completions are usually due to poor project management. Most often, this is because the most important step in the project has been skipped: the development of a clear, written strategic charter that everyone has bought into.

Many projects underwhelm, not because of a lack of good intentions or commitment, but due to a lack of disciplined forethought. This results too often in a sad combination of wasted resources and stressed interpersonal relationships.

What Makes This Course Unique

This course starts where every project should: not with graphic design sketches, sharp writing or whiz-bang technologies, but rather with investing the time (which always comes back to you) to choose what you want to achieve, how you can get there, and how you’ll know when you’ve succeeded.

Our course leader, David Berman, is an internationally known expert speaker, and has owned and operated several successful firms. He is considered an expert in strategy, and has provided senior communications and branding
consultancy to many of Canada’s largest federal departments and agencies.

Through a step-by-step approach, you will learn how to use proven techniques to establish control, avoid hurdles, fully exploit opportunities, and build culture that will maintain a better way of fulfilling your goals . . . all in language that will demystify the strategic communications process.

“I think that is one of the better ones you have done”

-participant, RGD Ontario Creative Business Summit, Kingston, Ontario

What You’ll Learn

You will be instructed in a straightforward and thorough approach to developing a complete project strategy. Specifically, you will learn:

  • Where strategy fits in the overall process
  •  The benefits of a strategic approach
  •  How to build time into your schedule for strategy and convince others to as well
  •  How to develop an air-tight strategic charter
  •  How to identify goals, then turn them into measurable objectives
  •  How to gain buy-in and approval
  •  How to classify and quantify the limitations you must work within
  •  How to avoid common hurdles long before you reach them

Benefits to You

By taking this course, you’ll seize the opportunity to evolve your role into the most important one for any project: the individual who ensure that the project delivers what your organization truly covets, while reducing financial and political risk. You’ll reduce your stress level too! If you can gain a handle on these skills, you will be sought after wherever you work.

“inspiring and informative”

-participant, RGD Ontario Creative Business Summit, Toronto, Ontario

Benefits to Your Organization

  • Better results by doing things well and getting them right the first time
  • More effective use of time and other resources
  • Previous unrealistic goals become within your reach
  • Supports more resilient, sustainable and durable approach to knowledge management
  • Stronger team, with higher morale, eager and rested for the next challenge
  • Evolution of workgroup culture to a more accountable framework

Course Goals

At the end of this course, you will know how to:

  • Recognize excellent strategy
  • Participate effectively in strategy meetings
  • Develop a strategy document (possibly with coaching, depending on your level of prior learning)
  • Identify the stakeholders and resources involved in a strategic challenge
  • Work with stakeholders to choose goals and identify measurable objectives
  • Better assess how feasible specific goals and timelines are
  • Manage change more effectively
  • Continuously improve your process

Who Should Attend

This course is targeted to all project officers, project managers, brand managers, marketing officers, designers, production coordinators, strategists, and financial controllers responsible for delivering on corporate, program, branch, or departmental mandates:

  • People who are responsible for the success of programs or product lines
  • People who coordinate communications initiatives
  • People who direct creative projects
  • People who manage the finances

What You Get

When David Berman Communications hosts this course*, each participant receives:

  • a complimentary, comprehensive manual (also available separately for $89 with optional 1-on-1 distance coaching)
  • complimentary meals, snacks and beverages throughout
  • a thirty-minute personal coaching tele-session within a month of the course
  • the option to attend this course again in the future, as a refresher at no additional cost
  • a money-back guarantee: if, after coaching and refresher, you don’t think you’ve got your money’s worth, we’ll refund your entire registration fee
(*If you are attending one of our courses hosted by another organization, confirm with them which of these items apply.)

About the Expert Speaker

David Berman is the principal of David Berman Communications in Ottawa. He has over 20 years of experience in graphic design and strategic communications. David brings both graphic design and information technology expertise to his work. He has been involved in the strategy or project management of numerous web projects, including strategy for the World Bank, Canada Revenue Agency, Health Canada, the National Research Council, Indian and Northern Affairs Canada, Industry Canada, Statistics Canada, and Treasury Board as well as many other government, private sector and non-profit organizations. He has worked extensively in the adaptation of printed materials for electronic distribution, including Web design and plain writing and design. He is also the architect of project management software applications.

David is an internationally-celebrated speaker, having taken engagements in over 10 countries. In recent years he has also recommitted his career toward sharing his knowledge and unique talent as a designer and strategist through professional development courses for creative organizations. David is a National Professional Member of the Canadian Association of Professional Speakers (CAPS) and the Global Speakers Federation (GSF). He is the Ethics Chair of the Society of Graphic Designers of Canada, and was named a Fellow (the highest professional honour for graphic designers in Canada) in 1999. David has been featured in the Financial Post, Marketing, and Applied Arts magazines.

Prerequisites: No experience necessary

Language: English or French

Duration: 1-day overview course or 2-day in-depth course

Take this event on-site: This course is also available customized and on-site for your organization. Please contact us for details.

If you would like to be notified via e-mail of when new instances of scheduled events, subscribe to our events e-mail updates.

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Reviewed October 18, 2011


Sat Oct 13, 2012 Cardiff, Wales Cardiff Design Festival Tickets £150 full price, £75 student concessions (talk prior to workshop free to workshop delegates)
Wed May 23 – Fri May 25, 2012 Melbourne, Australia AGIdeas TBA
Tue Apr 17, 2012 Savannah, Georgia David Berman Communications $30-$350 USD
Sept 22, 2011
Oslo, Norway Norwegian Design Council SOLD OUT
Sep 29, 2010
Toronto, ON RGD Ontario CDN$125
Sep 28, 2010
Kingston, ON RGD Ontario CDN$50
Mon Dec 15, 2008 Ottawa, ON Metcalfe Realty N/A
Jun 20, 2005
SAS Radisson Hotel, Manama, Bahrain opens in a new browser windowCreative Nights Conference (International Advertising Association) BHD 95
Feb 23-26, 2004 Doha, Qatar opens in a new browser windowTasmeem Doha 2004 call

*Discount packages for non-profits, and travel subsidies available. Additional discounts available for groups over three people. If you refer at least four registrants to one of our courses, we’ll give you a complimentary registration to a course of your choice. Call (613) 728-6777 for details.

All prices, offerings, and dates subject to change without notice.

To register for a course given by our own organization, register online or call (613) 728-6777..

Event Schedule (all events)

“…particularly fantastic. I can’t believe more people in the design community don’t take advantage of these inspiring events. Keep up the great work.”

– participant, RGD Ontario Creative Business Summit, Toronto, Ontario



For the convenience of course attendees, we provide this list of hypertext links and books cited in this course's learning guide roughly in the order they appear in the course and learning guide:

Legislation, lawsuits, and standards

Other countries

Accessibility guidelines

Assistive technologies and techniques

Visual difficulties
Dexterity/mobility/motor difficulties
Hearing difficulties

iOS Accessibility

Android, Windows Phone Accessibility

WCAG 2.0 (including Success Criteria Level A and AA, in order)

Guideline 1.1: Text Alternatives
Guideline 1.2: Time-based Media
Guideline 1.3: Adaptable
Guideline 1.4: Distinguishable
Guideline 2.1: Keyboard Accessible
Guideline 2.2: Enough Time
Guideline 2.3: Seizures
Guideline 2.4: Navigable
Guideline 3.1: Readable
Guideline 3.2: Predictable
Guideline 3.3: Input Assistance
Guideline 4.1: Compatible, etc.

Testing tools for web and mobile

Document standards, techniques and testing

Instructional design software: Adobe Captivate

Instructional design software: Articulate Storyline

Instructional design software: other

Accessible virtual classroom platforms

Introduction to Online Learning and Accessibility

Accessible content management

White papers

Other accessibility links


Poster on Carleton's READ initiative presents "The New Standard on Accessibility: WCAG 2.0" course on Friday November 1 2013.Poster on Carleton's READ initiative presents "The New Standard on Accessibility: WCAG 2.0" course on Friday November 1 2013.







opens in a new browser windowSpeaker introduction for this eventSpeaker introduction for this event in Portable Document Format [50KB]

View a sample publicity poster for the event


For a fully keyboard-accessible alternative for this video, either view it in Chrome or any Android or iOS device, view in Firefox with the YouTube ALL HTML5 add-on installed, or disable Flash in current Internet Explorer.

David Berman speaks at edUI 2010: Beyond Green: Designing Our Sustainable Future


edUI 2010
Virginia Foundation for The Humanities, Charlottesville VA | November 2010

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