David Berman Communications
David Berman will help you repeat your successes

January 2006

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IN THIS ISSUE:
– Design Cares Web site re-launched
– David to present “Weapons of Mass Deception: Graphic Design & Social Responsibility” in Hong Kong, China
– “Creating Sites That Matter: Effective Web Information Design” seminar in Ottawa February 9
– “Successful Management of Web Projects” seminar in Ottawa February 23
– Taste a seminar right now: seminar manual samples to download for immediate consumption
– Congratulations to our winner!
– Recent interviews and publications
– Other upcoming event dates
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DESIGNCARES WEB SITE RE-LAUNCHED

We are formally launching the completely redesigned DesignCares Web site. We are collecting professional acts of social responsibility, as an inspiration to those looking for ideas, and as a celebration of the role designers can take in helping to repair the world. If you haven’t already had a sneak preview, please visit http://www.designcares.com . And deep thanks to Jason Robbins for his great work on the re-design!
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DAVID TRAVELS TO HONG KONG: WEAPONS OF MASS DECEPTION

Icograda Design Week is in Hong Kong, with a lecture series from January 21-25. David will present his celebrated keynote, “Weapons of Mass Deception: Graphic Design & Social Responsibility” ( https://davidberman.com/seminars/howlogo.php ) on January 21. For registration and more information, please visit http://www.icogradadesignweekinhk.org/lect_prog.htm .

If you have any advice for David on his first trip to China, please write us!

Also, if you would like David to appear anywhere else while he is en route or in the area, please contact us promptly, as the travel itinerary will soon be finalized.
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SEMINAR: “Creating Sites That Matter: Effective Web Information Design”, OTTAWA, ONTARIO, FEBRUARY 9, 2006

Sites that matter start with organizing content in a way that is meaningful to your audience. Spend a day with David Berman as he shares his experience as a senior design consultant to some of Canada’s largest and most successful Web sites. Learn how to use information and interface design to create memorable sites that people will visit again and again, and which can save you weeks of effort. David will show you how to use elements of graphic design to go beyond pretty: crafting a responsive Web experience that will delight your audiences while fulfilling your strategic goals.

“Excellent class! Excellent teacher! Learned that Web design is about planning and organization.” – seminar attendee

“Great to know the best ways!” – seminar attendee

By the end of the day, you’ll know how to:
Blend navigation design, interface design, and graphic design to help people find things fast
Increase return visits through “transparent design”
Build a navigation plan that anticipates future growth
Develop an information design plan that builds trust
Use principles of graphic design to encourage repeat visits
Choose the design for your Web presence that delights your audience and fulfills your strategy
For a description of this in-depth one-day seminar, visit https://davidberman.com/seminars/interfacesuccess.php .

Plus: for the February 9 seminar, you will receive:
a comprehensive manual
complimentary continental breakfast and full lunch, snacks and beverages throughout
a thirty-minute personal coaching tele-session with David within a month of the seminar
the option to attend the seminar again in the future, as a refresher, at no cost
a money-back guarantee: if, after coaching and a refresher, you’re not satisfied, we’ll refund your entire registration fee.

Take the first step: get your registration form at https://davidberman.com/SeminarRegistrationForm.pdf or call (613) 728-6777. Seating is limited.

“Great course! David is a very dynamic teacher!” – seminar attendee
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SEMINAR: “SUCCESSFUL MANAGEMENT OF WEB SITE PROJECTS: GREAT SITES, ON TIME AND ON BUDGET”, OTTAWA, FEBRUARY 23, 2006

At David’s most popular seminar, you’ll learn the essential principles and tools for delivering effective Web projects on time, on budget, and on target. Get to know ‘The System’ that hundreds of others have adopted for planning and renewing Web sites: David Berman’s process addresses project management issues specific to the Web, resulting in quality control, quality assurance, and continuous improvement. For more on this 6.5-hour investment that pays off in weeks, click https://davidberman.com/seminars/websuccess.php .

“Your course was great. It changed completely the way I’m now managing my work.” – Diane Lefebvre, Web Developer, Canada Revenue Agency

Plus: for the February 23 seminar, you will receive:
a comprehensive manual (see below for a sample!)
complimentary continental breakfast and full lunch, snacks and beverages throughout
a thirty-minute personal coaching tele-session with David within a month of the seminar
the option to attend the seminar again in the future, as a refresher, at no cost
a money-back guarantee: if, after coaching and a refresher, you’re not satisfied, we’ll refund your entire registration fee.

Get the registration form at https://davidberman.com/SeminarRegistrationForm.pdf or call (613) 728-6777. Seating is limited.

“David is an exceptional facilitator and extremely knowledgeable in the field. It is nice to walk out with new ways to approach Web management.” – Jane Hawksworth, Royal Roads University, Victoria, BC
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TASTE A SEMINAR RIGHT NOW

E-news subscribers can follow these links to view the first sections of two of our seminars, in PDF format, so you can start without us.

“Successful Management of Web Projects” https://davidberman.com/WebSuccessManualSampleSection.pdf
“Accessibility: Liberate Your Web Site” https://davidberman.com/AccessibilityManualSampleChapters.pdf

Warning: contents may be addictive.
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CONGRATULATIONS!

Congratulations to Liv Stenersen of Government Administration Services, for winning the Corel Painter software package at our recent accessibility seminar in Oslo (Norway). Thank you, Corel!

If we had a prize draw at our next event, what would you like it to be for? We’ll give a prize to the person who makes the best suggestion, as well as giving a prize for the winning attendee. Deadline: January 31.
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THANK YOU…

To Jannicke and Jan and everyone at the Norwegian Design Council for the return invitation to Norway to keynote and lecture at Design Day in Oslo (and to IKEA for their sponsorship). The whole event was hugely successful including David’s accessibility seminar Liberate Your Web Site ( https://davidberman.com/seminars/accessibility.php ) which was sold out with over 200 registrants. It was exciting to share Canada’s leadership role in accessible Web sites with the Council’s refreshing focus on “design for all”: designing for accessibility can clearly yield products that everyone finds more useful. And kudos to the designers who insisted on Norwegian wood floors throughout the Oslo airport. And to whomever thought of mixing toffee into Norwegian licorice. And the herring. And that really really thin crispbread…
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YOU SPEAK

“Very understandable and fun.” – Liz Breines, Norway Ministry of Trade and Industry

“Clear, concise, and very useful.” – Annette Kallevig

“Inspiring, engaging… techniques I can use.” – Liv Stenersen, Government Administration Services

“Excellent… knowledge I can use.” – Sandra Clark, Ministry of Trade and Industry

“Inspiring!” – Morten Budeng, King Design

“Right on target” – Marius Monsen, Reaktor

“Wonderful handout! The way extra information, like links and explanations, is included works beautifully.”
– Elizabeth Strand, Making Waves
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NEWEST INTERVIEWS AND PUBLICATIONS

We are pleased to announce that our design work (the culture.ca identifier) was selected to appear on the first page of the RGD Ontario 2006 Calendar. You can download a pdf version at http://www.rgdontario.com/RGD06_Calendar.pdf . The calendar is also available for sale from the Association. Here’s to a great 2006!

A piece on David’s recent election to the Icograda board, the world body for graphic design, appears in the RGD Review, page 18, at http://www.rgdontario.com/news/review18.pdf .

For more interviews and publications, visit https://davidberman.com/about/publications.php .
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UPCOMING SCHEDULED EVENTS

Weapons of Mass Deception: Design and Social Responsibility https://davidberman.com/seminars/howlogo.php
Lecture on the role of visual communicators in helping to repair the World.
Hong Kong (China): January 21 | Cairo (Egypt): February 2006 (tentative) | Sarajevo (Bosnia-Herzegovina): June 2006 (tentative)

Effective Web Information Design: Creating Sites That Matter https://davidberman.com/seminars/interfacesuccess.php
David shows you how to make your content meaningful to your audience, sharing his success as a senior design consultant to some of Canada’s largest sites.
Ottawa (Canada): February 9, 2006

Accessibility: Liberate Your Web Site https://davidberman.com/seminars/accessibility.php
Learn how accessibility will broaden your audience, and how to make your site more useful for everyone.
Ottawa (Canada): February 16, 2006

Successful Management of Web Site Projects https://davidberman.com/seminars/websuccess.php
Learn “The System” for bringing in Web projects on time, on budget, and on target.
Ottawa (Canada): February 23, 2006

Principles of Graphic Design for Electronic Publishing https://davidberman.com/seminars/designprinciples.php
Two-day seminar on how to influence your audiences on all channels, using excellent graphic design and the latest technologies.
Ottawa (Canada): March 2-3, 2006

Developing Your Project Strategy https://davidberman.com/seminars/projectstrategysuccess.php
David demystifies the complete path to developing your plan to save money, lower stress, save time, and yield great lasting outcomes from communications projects.
Ottawa (Canada): April 18, 2006

Perfecting Your Web Strategy https://davidberman.com/seminars/strategysuccess.php
Two-day seminar on how to apply a proven step-by-step strategic process to get remarkable business results from any Web project.
Ottawa (Canada): May 10-11, 2006

Strategic Time Management for Professionals: Designing Your Life https://davidberman.com/seminars/timemanage.php
Want to leave the office earlier? See what happens when you apply David’s results-oriented project strategy to your own life: give us a day and we’ll turn your intentions into action.
Ottawa (Canada): June 8, 2006

Seven Habits of Highly Effective Web Sites https://davidberman.com/seminars/sevenhabitsweb.php
Learn the seven pivotal ideas that will help you get the outcomes you deserve from your Web presence.
Your town (your country): your next event needing a keynote that both informs and entertains…

For other seminars and dates, please consult https://davidberman.com/seminars/schedule.php .

Are our event dates inconvenient for you? Can’t wait? If you’d rather bring us on-site, please call!
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EVENT-IN-A-BOX

Is your organization interested in increasing its credibility by bringing some fresh instantly-useable ideas to your people? Do you want to host a fundraiser that enthralls and makes money?

Join the list of organizations who have done just that. We can help plan your event from start to finish: you simply supply the participants. Call or e-mail us for a no-strings-attached consultation.
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SUBSCRIBING / CANCELLING / BACK ISSUES

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David Berman Communications
340 Selby Avenue, Ottawa, Ontario, Canada K2A 3X6
Call: +1-613-728-6777 or (800) 665-1809 Fax: +1-613-482-4777
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Reviewed January 2, 2006


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