IN THIS ISSUE:
– Sign up for “Developing Your Web Strategy” seminar, Ottawa March 2-3, and join the early-bird draw…
– Tip: Seven Habits of Highly Effective Web Sites: Habit #3
– Last reminder: “Successful Management of Web Site Projects” seminar, Ottawa February 18
– Our TimeTo priority management software now charityware: all proceeds to Tsunami Relief
– David to keynote at design conferences in Beirut (Lebanon) and Manama (Bahrain) in April and May
– Other upcoming event dates
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SEMINAR: DEVELOPING YOUR WEB STRATEGY, OTTAWA, ONTARIO, MARCH 2-3, 2005
Attend this seminar to learn a step-by-step system that applies a strategic approach to planning your Web presence, whether elevating the effectiveness of an existing site or crafting a new one. You’ll learn David’s demystified system for Web strategy that:
– addresses strategic issues specific to the Internet
– results in solutions that not only work right: they get better outcomes, with less effort and expenditure
– builds buy-in from all stakeholders along the way
For details on this powerful two-day seminar, click https://davidberman.com/seminars/strategysuccess.php .
Plus: for the March 2-3 seminar, you will receive:
– complimentary lunches, snacks and beverages throughout
– a thirty-minute personal coaching tele-session with David within a month of the seminar
– the option to attend this seminar again in the future, as a refresher, at no cost
– a money-back guarantee: if, after coaching and a refresher, you’re not satisfied, we’ll refund your entire registration fee
Get the registration form at https://davidberman.com/SeminarRegistrationForm.pdf or call (613) 728-6777. Seating is limited.
Early-Bird Draw: Register before February 15th, and get in the draw for David’s favourite book on building usable Web sites.
“Thank you for a wonderful class… you have a unique gift for teaching.” – Parvin Kolahdooz, NRC Internet Services
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SEVEN HABITS OF HIGHLY EFFECTIVE WEB SITES: HABIT #3
Web sites are uncommonly complex projects, requiring “uncommon sense”. Here is the third of seven habits to help your Web presence fulfill its promise…
3. Write an “information design plan”. We all love to start with graphic design. It’s fun. It’s familiar. We’re visual animals, and we’d rather be choosing colours than rigorously taking inventory of the site’s content.
Unfortunately, starting with how things will look often results in marching out an endless parade of sketches, only to be trounced by some higher-up asking “shouldn’t we have put a whatzit on that page?”. Therefore, before graphic design begins we should be equipped with an agreed-upon description of what’s in, what’s out, and how all the content will link together.
Most people know they need a navigation plan (a blueprint of the information architecture). I urge you to go further, writing a text description of each element that will appear on the splash page, the home page, a typical site page, as well as the persistent navigation that appears throughout the site. Reaching agreement on such a document beforehand allows the graphic design process to focus on using the power of visuals to communicate effectively.
Our next e-newsletter will feature the next habit. Can’t wait? Learn all seven habits and David’s entire methodology, at our upcoming seminar “Successful Management of Web Site Projects” ( https://davidberman.com/seminars/websuccess.php ) in Ottawa, February 18.
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TIMETO FOR WINDOWS CHARITYWARE FOR TSUNAMI RELIEF
TimeTo for Windows is charityware: As of January 1, 2005, all proceeds go to Tsunami Relief (CARE Canada) or toward developing new features requested by users. For more information, or to download your free trial, go to https://davidberman.com/timeto .
TimeTo is likely the world’s most advanced to-do list manager: use it to better organize your work, your play, or your entire life.
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DAVID TO SPEAK AT DESIGN CONFERENCES IN LEBANON AND BAHRAIN
You can hear David speak on social responsibility and the role of visual communicators in helping to repair the World at these upcoming events:
– April 14-16, 2005 at the Typo.Graphic.Beirut design conference in Beirut, Lebanon
(for details, visit http://typographicbeirut.lau.edu.lb )
– May 7-8, 2005 at the Creative Nights design conference in Manama, Bahrain
(for details, contact us).
For details on past lectures on this topic, including “Weapons of Mass Deception”, visit https://davidberman.com/seminars/howlogo.php .
Also, if you would like David to appear anywhere else while he is in your area, please contact us promptly, as the travel itinerary will soon be finalized.
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SEMINAR PARTICIPANTS SPEAK
“I find great value in spending time each day to plan the following day. Before I started doing this, I was overwhelmed by a very long list of top-priority items. I never felt I was making headway with my list, and was never able to complete what I had set out to do each day. This left me feeling stressed and unproductive.
Now I have a different approach: I plan the tasks that are due sooner rather than later. This makes the to-do list manageable. I consider how long each task will take so my plan for the day is realistic. The tasks that won’t fit can be deferred or dropped. Now, when I get to the end of the day, I usually have done everything I set out to do, and I feel relaxed and productive. I find TimeTo very helpful in assisting me with this approach to planning.”
– Doug Samuel, Hear ‘n See (after attending January’s “Effective Time Management for Creative Professionals” seminar)
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THANK YOU…
… to Donnie Cheslock of GoTraining for helping make our recent “Effective Time Management for Creative Professionals” seminar of great value to everyone who attended.
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UPCOMING PUBLIC EVENTS
Successful Management of Web Site Projects https://davidberman.com/seminars/websuccess.php
Learn “The System” for bringing in Web projects on time, on budget, and on target.
Upcoming seminars> Ottawa (Canada): February 18 (public), May 18 (federal government specific)
Developing Your Web Strategy https://davidberman.com/seminars/strategysuccess.php
Two-day seminar on how to apply strategic process to get remarkable business results from any Web project.
Upcoming seminars> Ottawa (Canada): March 2-3, July 7-8
Principles of Graphic Design and Electronic Publishing https://davidberman.com/seminars/designprinciples.php
Two-day seminar on how to get the most from a variety of electronic publishing channels, using excellent design and process.
Upcoming seminar> Ottawa (Canada): March 17-18
Design and Social Responsibility https://davidberman.com/seminars/howlogo.php
Lecture on the role of visual communicators in helping to repair the World.
Upcoming lectures> Beirut (Lebanon): April 14-16 | Manama (Bahrain): May 6-7
Time Management for Creative Professionals https://davidberman.com/seminars/timemanage.php
One-day immersion to David’s unique approach for creating the time to accomplish the most important things in your life.
Upcoming seminar> Ottawa (Canada): April 26
Accessibility for Web and New Media Projects https://davidberman.com/seminars/accessibility.php
The role of accessibility in developing effective Web and new media projects.
Upcoming seminars/events> Ottawa (Canada): June 9 | Tunis (Tunisia): November 16-17
Developing Your Project Strategy https://davidberman.com/seminars/projectstrategysuccess.php
Learn David’s step-by-step approach to developing a complete strategic charter for any creative or communications project.
Upcoming seminar> Ottawa (Canada): August 18
Effective Web Information/Interface Design https://davidberman.com/seminars/interfacesuccess.php
David shows you how to apply his success as a senior design consultant to some of Canada’s largest and most successful Web sites.
Upcoming seminar> Ottawa (Canada): November 1
For other seminars and dates, please consult https://davidberman.com/seminars/schedule.php .
Are our event dates inconvenient for you? If you’d rather attend shorter seminars by telephone, or would like to bring us on-site, please call!
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NEWEST INTERVIEWS AND PUBLICATIONS
For the latest interviews and publications, please go to https://davidberman.com/about/publications.php .
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SUBSCRIBING / CANCELLING / BACK ISSUES
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You are receiving this occasional e-newsletter because you or your organization requested to be kept informed of news regarding upcoming David Berman Communications events. We never send unsolicited e-mail, period. If we have included you in error, or you would prefer to not receive future e-newsletters (or wish to change your address), please e-mail newsletter@davidberman.com (or cancel your subscription at https://davidberman.com/subscribe ) and we will make sure your e-mail address is obliterated from our list: scouts honour!
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David Berman Communications
340 Selby Avenue, Ottawa, Ontario, Canada K2A 3X6
Call: (613) 728-6777 or (800) 665-1809 Fax: (613) 482-4777
E-mail: newsletter@davidberman.com
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Please re-distribute this newsletter to anyone you think would enjoy it, in its complete and original form only. Copyright 2005 David Berman Developments Inc. All rights reserved. David Berman Communications is a trademark of David Berman Developments Inc.
Reviewed February 2, 2005