Site icon David Berman Communications

Areas of Expertise

We help organizations repeat their successes and improve their processes, cross-pollinating our strategic and management consultation experience and methodologies.

Web and Social Media Strategy 2.0

Our methodology for developing a winning Web presence has been adopted by government and private sectors on five continents. We share this wisdom through public and private workshops, as well as by leading or coaching the development of comprehensive result-oriented strategic charters.

Recently our focus has broadened to embrace social media (e.g., Facebook, Twitter, LinkedIn), accessibility, and ethical search engine optimization (ethical SEO), deploying tactical tools that both demystify the topic while giving our clients step-by-step sustainable, evergreenable procedures to start getting practical results right away.


Course or keynote on Perfecting Your Web Strategy 2.0


Satisfied clients include:

Strategy, Knowledge Management

We’ll help you determine your strategy and tactics, specializing in the development of clearly-stated goals and measurable objectives, so you’ll have agreement on what success looks like, thus vastly increasing your chances of getting the outcomes you desire. We can also go beyond that, helping you select the best tactics and conduits to exploit, often by bringing together skilled, multidisciplinary professionals and a variety of technologies.

Resource Allocation, IT Systems Needs Analysis

We also provide consultation on equipment purchase and systems configuration. We have experience in providing systems consultation to a variety of organizations, including Barenco, Occidential Petroleum, Carleton University, and the Transportation Association of Canada.

Fundraising, CSR

David has a specific record of success on fundraising campaigns, having helped clients as diverse as the Children’s Hospital of Eastern Ontario (CHEO), the Aga Khan Foundation and the JCC of Ottawa exceed their fundraising expectations by developing tactics designed to appeal to the audience segments they need to focus upon the most.

…in general

We’ve provided facilitation, consultation, and expert witness services for a diverse range of clients, including the Canadian Museums Association, the Canada Revenue Agency, Health Canada, Indian and Northern Affairs, the National Research Council, Statistics Canada, the Treasury Board of Canada, and the Canadian Environmental Assessment Agency (CEAA).

David has also served on the awards jury for many events, including:

Measurable, desired outcomes for our clients are the only way we measure our own success.

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