Carleton University needed an innovative way to promote courses they are hosting on accessible Web and document design.
We took advantage of the fact that David attended Carleton in the past, and also the innovative research we’ve been doing on using QR codes to assist people with visual impairments … while choosing typography in alignment with the voice of the Carleton brand book.
The resulting poster, combined with other social media coverage, resulted in filling the seats for David Berman’s The new standard on accessibility: WCAG 2.0 courses, and continue to do so approximately twice a year.