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Ico-D Sustainability Standard

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Sample 2.5 minute public campaign video that explains the Icograda Sustainability Standard in summary (draft 0.9)

The Standard

The Ico-D Sustainability Standard (formerly Icograda Sustainability Standard), currently under development, will be the international standard to certify sustainable communication design including metrics for the four facets of sustainability: social, cultural, financial and environmental. It will be simple to use, and will also inform, measure and celebrate. The measurement system will be evergreened every 2 years by a global jury of designers that have been nominated by Icograda members. This framework has been approved by the Icograda Executive Board.

This Web page briefly summarizes our progress to date. The full Web site for the Standard, once development is complete will soon be available at www.ico-d.org/s . It will include information about the standard, the registration system, and a thin portal to design sustainability sites worldwide.

The Jury

The jury has selected the inaugural set of rated elements of Icograda’s international Sustainability Standard, and has determined how many points each will get (as well as the renewal of those criteria that will take place every two years). These elements and the point system is currently under testing, and scheduled for beta release later by Fall 2014.

The jury currently consists of:

Ajanta Sen (India)
Alex Quinto (Mexico)
Banu Dökmecibasi (Turkey)
Betty Lam Yan Yan (Hong Kong)
Bonne Zabolotney (Canada)
Donna Campbell (New Zealand)
Edi Berk (Slovenia)
Ezio Manzini (Italy)
Heidrun Mumper-Drumm (USA)
Jiang Hua (China)
Marc Alt (USA)
Peter Perstel (Austria)
Riitta Brusila (Finland)
Richard Henderson (Australia)
Simon Berry (Zambia)
Sophie Thomas (UK)
Stephen Palmer (Indonesia)
Tuuli Sauren (Belgium)
Ursula Tischner (Germany)
Valerie Elliott (Canada)

David Berman (Sustainability Chair)


Frequently Asked Questions

Q. Does the standard measure designers? Or design firms? Or projects?

A. The standard measures design projects. Each project will either meet or not meet the standard, by earning at least 50 points from a list of potential criteria.

Q. What sort of design does the standard cover? Is it just communication design, or also product design, service design, and such?

A. The standard is primarily designed to focus on projects that include communication design (e.g. print, online, signage) however is being crafted to effectively reach into collaborative projects that involve other design disciplines.
Q. Who chooses the criteria that appear in the voluntary system, and how many points each criterion gets?

A. The Icograda Sustainability jury votes on which criteria are included in the standard, and how many points each criteria will earn. The jury reviews the list every two years, potential updating the criteria and/or the point values.


If you have further questions, please direct them to Icograda’s Sustainability Chair.


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Reviewed July 19, 2013

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