IN THIS ISSUE:
– www.davidberman.com now speech-enabled with Browsealoud, a great tool for accessibility
– “Accessibility: Liberate Your Web Site” seminar in Ottawa October 20
– Tip: Seven Habits of Highly Effective Web Sites: Habit #5
– David lectures in Denmark and Norway this month
– new TimeTo bulletin and user group
– charityware for Hurricane Katrina
– Recent interviews and publications: Financial Post, ArabAd,…
– Other upcoming event dates
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DAVIDBERMAN.COM NOW SPEECH-ENABLED… YOUR SITE COULD BE NEXT!
Our Web site is now speech-enabled: you can download the complimentary Browsealoud browser plug-in and have the text on our Web pages read aloud. Visitors can listen to text being spoken as their cursor moves over it. This aids navigation for those with:
– visual impairments
– low literacy or reading skills
– English not their first language, or
– dyslexia
A considerable section of the population has difficulty reading printed or on-screen text. Speech-enabling electronic text is a proven means of improving comprehension and attracting a broader audience to your Web site.
Click https://davidberman.com/design/browsealoud.php and download your Browsealoud reader, so you can hear our site, as well as many other popular sites including Google, MSN, and Yahoo.
David Berman Communications is the only Browsealoud agent in Ottawa, and one of three in Canada. Please contact us if you’d like people to hear your site too. Setup is effortless at your end, and creates no additional programming or maintenance.
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SEMINAR: “ACCESSIBILITY: LIBERATE YOUR WEB SITE”, OTTAWA, ONTARIO, OCTOBER 20, 2005
Most adults have some level of disability or difficulty that can be mitigated through accessible Web site design. By using the immediately-applicable tips and techniques you’ll learn in this practical one-day Web accessibility seminar, you’ll broaden the audience for your Web site and comply with standards, while enriching the experience of all visitors.
David will show you why accessibility is important for everybody, then provide in-depth familiarity with international guidelines that will help your Web presence be a more effective resource for your entire audience. You’ll gain familiarity with technologies that help people with specific disabilities and difficulties. The seminar includes a thorough review of pertinent standards to comply with the Canadian government’s world-leading Common Look and Feel policy and international W3C guidelines, as well as testing recommendations for both. We’ll also explore accessible PDF and where accessibility meets usability. Not only will you leave with ideas you can use right away, you may also gain a whole new perspective on how technology can improve lives.
For a description of this in-depth one-day seminar, click https://davidberman.com/seminars/accessibility.php .
Plus: for the October 20 seminar, you will receive:
– a comprehensive manual covering all pertinent W3C and CLF guidelines and standards
– complimentary breakfast and lunch, snacks and beverages throughout
– a thirty-minute personal coaching tele-session with David within a month of the seminar
– the option to attend the seminar again in the future, as a refresher, at no cost
– a money-back guarantee: if, after coaching and a refresher, you’re not satisfied, we’ll refund your entire registration fee.
Take the first step: get your registration form at https://davidberman.com/SeminarRegistrationForm.pdf or call (613) 728-6777. Seating is limited.
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DAVID’S SEVEN HABITS OF HIGHLY EFFECTIVE WEB SITES: HABIT #5
Web sites are uncommonly complex projects, requiring “uncommon sense”. Here is the fifth of David’s seven habits to help your Web presence fulfill its promise…
“5. Communicate consistently. We like to think of ourselves as creatures who process each piece of information that arrives based on logic and relevance. Instead, it is our nature to retain and more easily trust those statements we have simply been exposed to most often.
This tendency to trust things we’ve seen often is why advertising, whether for federal elections or global cola supremacy is, for the most part, about repeating a name over and over and over and over … and as consistently as possible.
We humans love the familiar, so learn a lesson from the branding experts: whether it’s your core benefit statement or the persistent navigation on your Web site, repeat your messages incessantly, and present them in a visually consistent fashion. The more often your audience gets the same message, the more comfortable, trustworthy, and authoritative it becomes. It’s a powerful technique, so please choose your message wisely.”
Next newsletter: Habit #6. Learn all seven habits and David’s entire methodology, at our upcoming seminar “Successful Management of Web Site Projects” ( https://davidberman.com/seminars/websuccess.php )
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DAVID LECTURES IN NORWAY AND DENMARK THIS MONTH
You can hear David speak on social responsibility and branding in Denmark and Norway this month at the Era05 World Design Congress, the largest design event so far this decade, taking place in four Scandinavian countries.
On September 23, he will present Bordering on the Truth in Oslo, hosted by the Norwegian Design Council.
David will then travel to Copenhagen, where he will present his celebrated keynote,Weapons of Mass Deception ( https://davidberman.com/seminars/howlogo.php ) on September 26th, hosted by the Danish Design Centre.
For more information on the World’s largest international interdisciplinary design event, please visit http://www.era05.com .
There is also a presentation being planned at Danmarks Designskole (Danish Design College). Details to be announced.
David will stay on in Europe for the ICOGRADA (International Council of Graphic Design Associations) General Assembly at the end of September, where he will stand as a nominee for the board of directors of the world body for graphic design. If you would like to book David while he’s in the neighborhood, let us know.
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TIMETO CHARITYWARE PROCEEDS TO GO TO HURRICANE KATRINA VICTIMS
Effective immediately, and until further notice, we are changing our charityware policy for TimeTo for Windows, directing donations to Hurricane Katrina Relief (Red Cross).
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NEW TIMETO SOFTWARE BULLETIN AND USER GROUP
TimeTo for Windows, the World’s best to do list manager according to reviews at download.com, has become popular enough to deserve it’s own updater bulletin. You can subscribe by visiting https://davidberman.com/subscribe .
TimeTo enthusiast, Graham Smith, is now running a TimeTo users forum at Yahoo Groups. To visit or join, please visit http://groups.yahoo.com/group/TimeToUsers/ .
To try TimeTo for Windows, visit http://www.timeto.org .
Participants in our strategic time management seminar, Design Your Life ( https://davidberman.com/seminars/timemanage.php ) receive a complimentary full professional license to TimeTo.
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SEMINAR PARTICIPANTS SPEAK
“David is spot on about the media’s use and abuse of women’s physical appearance to sell or brand products and the industry will have to evolve or face a revolution in the not too distant future.” – Sheikha Haya Al Khalifa, Manama, Bahrain
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THANK YOU…
… to Hashem Salameh and his remarkable crew at EMIC for hosting the International Advertising Association event and seminars at Creative Nights in Bahrain this past July.
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NEWEST INTERVIEWS AND PUBLICATIONS
Read the PDF versions of these new articles and publications at https://davidberman.com/about/publications.php :
– David featured in Financial Post article “Don’t scrimp on company’s e-presence”
– Learn about David’s most recent trip to the Persian Gulf in the article “Bahrain’s Creative Nights”
– “Seven Habits of Highly Effective Web Sites”, article by David in ArabAd Magazine
– “Quantifying the Audience for Ones and Zeroes: Analysis of Digital Art Audiences Literature Review” (© Canadian Heritage Information Network 2005)
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UPCOMING SCHEDULED EVENTS
Weapons of Mass Deception: Design and Social Responsibility https://davidberman.com/seminars/howlogo.php
Lecture on the role of visual communicators in helping to repair the World.
Oslo (Norway): September 23 | Copenhagen (Denmark): September 26 | Kuwait City (Kuwait): December (tentative) | Cairo (Egypt): February 2006 (tentative)
Seven Habits of Highly Effective Web Sites https://davidberman.com/seminars/sevenhabitsweb.php
Learn the seven pivotal ideas that will help you get the outcomes you deserve from your Web presence.
Copenhagen (Denmark): September (date to be announced)
Accessibility: Liberate Your Web Site https://davidberman.com/seminars/accessibility.php
Learn why and how accessibility matters in developing effective Web and new media projects.
Ottawa (Canada): October 20 | Tunis (Tunisia): November 16-17
Developing Your Web Strategy https://davidberman.com/seminars/strategysuccess.php
Two-day seminar on how to apply a proven step-by-step strategic process to get remarkable business results from any Web project.
Ottawa (Canada): October 27-28
Effective Web Information/Interface Design https://davidberman.com/seminars/interfacesuccess.php
David shows you how to apply his success as a senior design consultant to some of Canada’s largest and most successful Web sites.
Ottawa (Canada): November 1
Principles of Graphic Design for Electronic Publishing https://davidberman.com/seminars/designprinciples.php
Two-day seminar on how to become a leader in the use of electronic publishing channels, through the use of excellent design.
Ottawa (Canada): November 24-25
Strategic Time Management for Professionals: Designing Your Life https://davidberman.com/seminars/timemanage.php
See what happens when you apply David’s results-oriented project strategy to your own life: give us a day and we’ll turn your intentions into action.
Ottawa (Canada): January 10, 2006
Developing Your Project Strategy https://davidberman.com/seminars/projectstrategysuccess.php
Learn David’s demystified approach to developing a complete strategic charter for your creative or communications project.
Ottawa (Canada): April 18, 2006
Successful Management of Web Site Projects https://davidberman.com/seminars/websuccess.php
Learn “The System” for bringing in Web projects on time, on budget, and on target.
Ottawa (Canada): April 26, 2006
For other seminars and dates, please consult https://davidberman.com/seminars/schedule.php .
Are our event dates inconvenient for you? Can’t wait? If you’d rather bring us on-site, or be coached by telephone, please call!
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David Berman Communications
340 Selby Avenue, Ottawa, Ontario, Canada K2A 3X6
Call: +1-613-728-6777 or (800) 665-1809 Fax: +1-613-482-4777
E-mail: newsletter@davidberman.com
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Reviewed September 2, 2005