IN THIS ISSUE:
– Tip: Seven Habits of Highly Effective Web Sites: Habit #1
– Last reminder: “Successful Management of Web Site Projects” seminar in Ottawa October 27
– Celebrating 20 years in business
– Insights from Denmark
– Other upcoming event dates
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SEVEN HABITS OF HIGHLY EFFECTIVE WEB SITES: NUMBER 1
Web sites are uncommonly complex projects, requiring “uncommon sense”. Here is the first of seven habits to help your Web presence fulfill its promise…
1. See your Web site as two projects: Plan, then build. You wouldn’t give a contract to an architectural firm to both design and build an office building. And you certainly wouldn’t expect them to tell you how much it’s all going to cost before design has even begun. And yet for Web development, a single Request For Proposal is often issued for entire Web projects, demanding a comprehensive price before any work has been started.
The problem goes beyond expecting Web developers to predict costs before the project has been determined. More fundamentally, it’s wrong to assume that the team which plans the site is the best team to build the site. If you go to a contractor who specializes in wood buildings, you’re going to end up with a wood building: even if your organization could have been better off with something concrete!
So, see your Web site creation or renewal as two projects: the first project runs from strategy through to the approval of the information architecture. The second project comprises graphic design, programming, and maintenance.”
Our next e-newsletter will feature the second habit, about where to start Web projects. Can’t wait? Learn all seven habits and David’s entire methodology, at our upcoming seminar…
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SUCCESSFUL MANAGEMENT OF WEB SITE PROJECTS SEMINAR, OTTAWA, OCTOBER 27, 2004
At David’s most popular seminar, you’ll learn the essential principles and tools that hundreds of others have taken from this course for delivering effective Web projects on time, on budget, and on target. You’ll get to know ‘The System’ for planning and renewing Web sites: David Berman’s process addresses project management issues specific to the Web, resulting in quality control, quality assurance, and continuous improvement. For more on this 6.5-hour investment that pays off in weeks, click https://davidberman.com/seminars/websuccess.php .
Plus: for the October 27 seminar each full-fare participant will receive:
– complimentary lunch and snacks
– a thirty-minute personal coaching tele-session within a month of the seminar
– a coupon for 20% off a future seminar (transferable to a friend)
– the option to attend this seminar again in the future, as a refresher, at no additional cost
– a money-back guarantee: if, after coaching and refresher, you don’t think you’ve got your money’s worth, we’ll refund your entire registration fee
Get the registration form at https://davidberman.com/SeminarRegistrationForm.pdf or call (613) 728-6777. Seating is limited.
“David is an exceptional facilitator and extremely knowledgeable in the field. It is nice to walk out with new ways to approach Web management.”
– Jane Hawksworth, Royal Roads University, Victoria, BC
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CELEBRATING 20 YEARS IN BUSINESS
Wow. It’s been twenty years and thousands of projects since starting out in a 5′ x 10′ office in 1984, and we’re still rocking. Thank you to everyone who has helped along the way! Okay: back to work…
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DAVID’S TRAVELS IN DENMARK
“Recently I traveled to Denmark to help put on the ICIS masterclass for young designers. I learned four things I’d like to share:
1. To evolve an entire society that has an ingrained appreciation for excellent typography is achievable.
2. Karen Blincoe has shown how it’s possible to transform a professional community’s future through one programme of patient, excellent, and committed sharing of ideas. (If you’d like to know more, I will be pleased to put you in touch with her.)
3. Denmark feels very much like Canada: a wonderfully warm society in a not-so-warm climate. They have more history … we have more land.
4. Never judge a fish by its cover: I should have discovered I love pickled herring 20 years ago. Oh … and the best ‘Dutch’ licorice comes from Denmark!”
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THANK YOU…
… to Bo Linneman and his family for helping make David’s journey through the city and the design of Copenhagen an absolute pleasure.
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UPCOMING EVENTS
Developing Your Web Strategy https://davidberman.com/seminars/strategysuccess.php
Two-day seminar on how to apply strategic process to get remarkable business results from any Web project.
Next seminar> Ottawa (Canada): November 3-4, 2004
Weapons of Mass Deception: Design and Social Responsibility https://davidberman.com/seminars/howlogo.php
Lecture on the role of visual communicators in helping repair the World.
Next lectures> Richmond VA (USA): October 6; Manama (Bahrain): December 2004; Sarajevo (Bosnia-Herzegovina): March 2005
Certification for Graphic Designers https://davidberman.com/seminars/accreditation.php
Lecture describing the benefits and challenges of government certification for graphic designers.
Next lecture> Richmond VA (USA): October 7, 2004
Solving Everyday Ethical Dilemmas in a Designer’s Life https://davidberman.com/seminars/ethicaldilemmas.php
Workshop on how to work in the design and advertising industries and still stay true to your principles.
Next workshop> Richmond VA (USA): October 7, 2004
Successful Management of Web Site Projects https://davidberman.com/seminars/websuccess.php
Learn “The System” for bringing in Web projects on time, on budget, and on target.
Upcoming seminars> Ottawa (Canada): October 27, 2004 (one-day), January 19-20, 2005 (two-day)
Time Management for Creative Professionals https://davidberman.com/seminars/timemanage.php
One-day immersion in an innovative approach to creatively finding the time to get the important things in your life accomplished.
Upcoming seminar> Ottawa (Canada): January 25, 2005
Creating Sites That Matter: Effective Web Information Design https://davidberman.com/seminars/interfacesuccess.php
Seminar on effectively applying information architecture and graphic design principles to yield sites that audiences return to often.
Upcoming seminars> Ottawa (Canada) November 9-10 (two-day), December 9, 2004 (one-day)
Principles of Graphic Design and Electronic Publishing https://davidberman.com/seminars/designprinciples.php
Two-day seminar exploring the qualities of excellent design and how they meet the variety of channels we use to publish today.
Upcoming seminar> Ottawa (Canada): December 14-15, 2004
For other seminars and dates, please consult https://davidberman.com/seminars/schedule.php
Are our events inconvenient for you? If you’d be interested in attending short seminars by telephone, please tell us.
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NEWEST INTERVIEWS AND PUBLICATIONS
Media Marketing magazine article on David Berman in Eastern Europe
Klik Magazine “Everything is in Values” interview with David Berman
To view these interviews and other publications, please go to https://davidberman.com/about/publications.php .
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SUBSCRIBING / CANCELLING / BACK ISSUES
To read earlier newsletters (or subscribe if you’re reading someone else’s copy), visit https://davidberman.com/subscribe.
You are receiving this infrequent e-newsletter because you or your organization requested to be kept informed of news regarding upcoming David Berman Communications events. We never send unsolicited e-mail, period. If we have included you in error, or you would prefer to not receive future e-newsletters (or change your address), please e-mail newsletter@davidberman.com (or cancel your subscription at https://davidberman.com/subscribe) and we will make sure your e-mail address is vanquished from our list: scouts honour!
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David Berman Communications
340 Selby Avenue, Ottawa, Ontario, Canada K2A 3X6
Call: (613) 728-6777 or (800) 665-1809
Fax: (613) 482-4777
E-mail: info@davidberman.com
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This information may be re-distributed, in its complete and original form only. Copyright 2004 David Berman Developments Inc. All rights reserved. David Berman Communications is a trademark of David Berman Developments Inc.
Reviewed September 2, 2004