David Berman Communications
David Berman will help you repeat your successes

December 2005

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IN THIS ISSUE:
– David elected to board of world body for graphic design, as Icograda vice-president and treasurer
– “Creating Sites That Matter: Effective Web Information Design” seminar in Ottawa February 9
– Tip: Seven Habits of Highly Effective Web Sites: Habit #6
– David returns to Norway for Design Day, accessibility seminar
– TimeTo popularity spawns its own e-bulletin
– Congratulations to our winner!
– Recent interviews and publications
– Other upcoming event dates
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DAVID BERMAN ELECTED TO BOARD OF WORLD BODY FOR GRAPHIC DESIGN

Last month, while in Copenhagen at Icograda’s General Assembly, David Berman was elected to the board of the world body for graphic design and visual communications. He will serve a two-year term as Vice-president and Treasurer. For the full story, please visit http://www.gdc.net/community/news.php?id=69&press=1&draw_column=3:1:2 . David joins a proud history of Canadians taking a leadership role in the world design community: http://www.gdc.net/community/news.php?id=68&press=1&draw_column=3:1:2 . Icograda is the International Council of Graphic Design Associations ( http://www.icograda.org ).
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SEMINAR: “Creating Sites That Matter: Effective Web Information Design”, OTTAWA, CANADA, FEBRUARY 9, 2006

Web sites that matter start with organizing content in a way that is meaningful to your audience. Attend this seminar to learn how to use information and interface design to create memorable sites that people will visit again and again. Spend a day with David Berman as he shares his experience as a senior design consultant to some of Canada’s largest and most successful Internet presences. David will show you how to use elements of graphic design to go beyond pretty: creating a responsive Web experience that will delight your customers while fulfilling your strategic goals.

“Excellent class! Excellent teacher! Learned that Web design is about planning and organization.” – seminar attendee

By the end of the day, you’ll know how to:
Blend navigation design, interface design, and graphic design to help people find things fast
Increase return visits through “transparent design”
Build a navigation plan that anticipates future growth
Develop an information design plan that builds trust
Use principles of graphic design to encourage repeat visits
Choose the design for your Web presence that delights your audience and fulfills your strategy
For a detailed description of this in-depth one-day seminar, visit https://davidberman.com/seminars/interfacesuccess.php .

Plus: for the February 9 seminar, you will receive:
– a comprehensive manual
– complimentary continental breakfast and full lunch, snacks and beverages throughout
– a thirty-minute personal coaching tele-session with David within a month of the seminar
– the option to attend the seminar again in the future, as a refresher, at no cost
– a money-back guarantee: if, after coaching and a refresher, you’re not satisfied, we’ll refund your entire registration fee.

Take the first step: get your registration form at https://davidberman.com/SeminarRegistrationForm.pdf or call (613) 728-6777. Seating is limited.

“Great to know the best ways!” – seminar attendee
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DAVID’S SEVEN HABITS OF HIGHLY EFFECTIVE WEB SITES: HABIT #6

Web sites are uncommonly complex projects, requiring “uncommon sense”. Here is the sixth of David’s seven habits to help your Web presence fulfill its promise…

“Habit 6: Sign off every step. The faster you’re running, the more tempting it is to skip steps and the more important it is not to, because you’re more likely to stumble. Web projects are complex: to great results, you need to complete all the steps, and in the correct order (using a process specifically designed for the Web).

If you realize that you don’t have enough time to get to the airport in time to catch your flight, do you head to the airport anyhow? Of course not. And yet that is exactly what people often do with Web projects … rather than thinking about taking the train, the bus, a later flight, maybe not going at all, resources are wasted rushing towards an impossible deadline. Instead, take the time to invent another approach that will get the required results. In a Web site, technology is rarely the problem, nor the solution. The solution lies in patient, disciplined process and consensus.

If a project truly has to be completed in seven weeks, then there clearly will be no time to try again should you choose the wrong steps for the first six weeks. And if you realize from the start that you can’t possibly complete the project within seven weeks without skipping steps, then it’s best to discover now, rather than during the sixth week, that it can’t be done within the allocated time.

And get a sign off at every step. You don’t really have approval until someone is willing to sign their name to it. Complete approval is what you need before moving along.
Learn all seven habits and David’s entire system, at our upcoming seminar “Successful Management of Web Site Projects” ( https://davidberman.com/seminars/websuccess.php ). Get a one-sheet summary of all seven habits at https://davidberman.com/seminars/sevenhabitsweb.php#handouts .
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DAVID RETURNS TO NORWAY: WEAPONS OF MASS DECEPTION, ACCESSIBILITY SEMINAR

The Norwegian Design Council has asked David to keynote and lecture at Design Day in Oslo, sponsored by Ikea. David will present his celebrated keynote, Weapons of Mass Deception ( https://davidberman.com/seminars/howlogo.php ) on December 5, as well as a full-day seminar Accessibility: Liberate Your Web Site ( https://davidberman.com/seminars/accessibility.php ) on December 6. For more information on these events, please visit http://www.norskdesign.no .

If you would like to host Accessibility: Liberate Your Web Site at your location, please contact us: we have everything you need to help plan a successful and profitable event.
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TIMETO POPULARITY SPAWNS ITS OWN E-BULLETIN

TimeTo for Windows charityware is a hit! Over 6,000 people have downloaded TimeTo to help them turn intent into action, and download.com reviewers have given the software nothing but five-star reviews. So, in response to demand, we’ve spun off a bulletin specifically for TimeTo users. To stay up-to-date on new features and other time management news, subscribe to the TimeTo bulletin at https://davidberman.com/subscribe . To get your copy of the software, or to learn more about the World’s most effective to do list, visit http://www.timeto.org .
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CONGRATULATIONS!

Congratulations to Sylvie Niman of Indian and Northern Affairs, for winning the CorelDRAW Graphics Suite 12 software draw at our recent sold-out accessibility seminar in Ottawa. Thank you, Corel!
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PARTICIPANTS SPEAK

“Eye-opening. Love your method of teaching.” – Jean Desrochers, National Research Council

“…love the Browsealoud speech-enabled idea: you can also add to your list — for those who don’t have time or energy or are auditory learners, as they move their cursor Browsealoud will do the work for them.” – Pauline Fleming, Pro-Active Possibilities
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THANK YOU…

… to everyone involved at the Norwegian Design Council and the Danish Design Centre for making such a success of the Era 05 events in Oslo, Norway and Copenhagen, Denmark in September.
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NEWEST INTERVIEWS AND PUBLICATIONS

Read our collection of interviews and publications at https://davidberman.com/about/publications.php , including this new addition:

– Arkitekten Magazine, Copenhagen: “Mass Deception” by Birgitte Kleis
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UPCOMING SCHEDULED EVENTS

Weapons of Mass Deception: Design and Social Responsibility https://davidberman.com/seminars/howlogo.php
Lecture on the role of visual communicators in helping to repair the World.
Oslo (Norway): December 5 | Cairo (Egypt): February 2006 (tentative) | Sarajevo (Bosnia-Herzegovina): March 2006 (tentative)

Accessibility: Liberate Your Web Site https://davidberman.com/seminars/accessibility.php
Learn how accessibility will broaden your audience, and how to make your site more useful for everyone.
Oslo (Norway): December 6 | Ottawa (Canada): February 16, 2006

Strategic Time Management for Professionals: Designing Your Life https://davidberman.com/seminars/timemanage.php
See what happens when you apply David’s results-oriented project strategy to your own life: give us a day and we’ll turn your intentions into action.
Ottawa (Canada): January 10, 2006

Effective Web Information Design: Creating Sites That Matter https://davidberman.com/seminars/interfacesuccess.php
David shows you how to make your content meaningful to your audience, sharing his success as a senior design consultant to some of Canada’s largest sites.
Ottawa (Canada): February 9, 2006

Principles of Graphic Design for Electronic Publishing https://davidberman.com/seminars/designprinciples.php
Two-day seminar on how to influence your audiences on all channels, using excellent graphic design and the latest technologies.
Ottawa (Canada): March 2-3, 2006

Developing Your Project Strategy https://davidberman.com/seminars/projectstrategysuccess.php
Learn David’s demystified approach to developing a complete strategic charter for your creative or communications project.
Ottawa (Canada): April 18, 2006

Successful Management of Web Site Projects https://davidberman.com/seminars/websuccess.php
Learn “The System” for bringing in Web projects on time, on budget, and on target.
Ottawa (Canada): January 12, 2006 (federal government only), February 23, 2006

Developing Your Web Strategy https://davidberman.com/seminars/strategysuccess.php
Two-day seminar on how to apply a proven step-by-step strategic process to get remarkable business results from any Web project.
Ottawa (Canada): May 10-11, 2006

Seven Habits of Highly Effective Web Sites https://davidberman.com/seminars/sevenhabitsweb.php
Gain seven pivotal insights that will help you get the outcomes you deserve from your Web presence.
Your town: Date of your next event needing a motivating keynote that informs and entertains…
For other seminars and dates, please consult https://davidberman.com/seminars/schedule.php .

Are our event dates inconvenient for you? Can’t wait? If you’d rather bring us on-site, please call!
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David Berman Communications
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Reviewed December 2, 2005


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