“A course everyone should take.”
– Suzanne Lachance, Statistics Canada
This one-day intensive and interactive course provides a strong fundamental understanding of the value, principles and techniques of creating and maintaining accurate and consistent content quality control for Internet and print publishing.
This course incorporates adult learning principles and activities appropriate to a variety of learning styles, and qualifies for CEUs (certified by organizations such as the Center For Plain Language and PPAC).
What Makes This Course Unique
Our course leader, David Berman, is an internationally known speaker, has owned and operated several successful firms, and is considered an expert in communications.
Through lecture, examination of best practise tools, and hands-on exercises, the participants will gain concepts and immediately-applicable proven techniques that can be applied to a variety of communications channels, now and in the future.
“Excellent. Great speaker.”
– anonymous participant
Who Should Attend
This interactive course is appropriate for any member of a team responsible for the development or maintenance of published content online or in print.
- Why quality matters: the high cost of getting it right the second time
- Quality control vs. quality assurance
- Where quality fits in the product development process: building quality in at every step
- Style vs. spelling
- Proofreading techniques that work best: on your own or in groups
- Automating quality control: software tools to help catch errors and protect accuracy
- Customizing your quality checklists
- Evergreening quality
What You Get
When David Berman Communications hosts this course*, each participant receives:
- a complimentary, comprehensive manual (also available separately for $89 with optional 1-on-1 distance coaching)
- complimentary meals, snacks and beverages throughout
- a thirty-minute personal coaching tele-session within a month of the course
- the option to attend this course again in the future, as arefresher at no additional cost
- a money-back guarantee: if, after coaching and refresher, you don’t think you’ve got your money’s worth, we’ll refund your entire registration fee
(*If you are attending one of our courses hosted by another organization, confirm with them which of these items apply.)
About the Expert Speaker
David Berman has a unique approach to quality control.
David Berman is the principal of David Berman Communications in Ottawa. He has over 20 years of experience in graphic design and strategic communications. He brings both graphic design and information technology expertise to his work. He has been involved in the project management of numerous projects, including strategy or design for second generation sites for Health Canada, the National Research Council, Indian and Northern Affairs Canada, Industry Canada, Statistics Canada and Treasury Board, as well as various other government, private sector and non-profit organizations.
David is an internationally-celebrated speaker, having taken engagements in over 10 countries. In recent years David has also recommitted his career toward sharing his knowledge and unique talent as a manager and designer through professional development seminars for creative organizations. He trained at University of Waterloo in computer science and Carleton University in psychology and typography. He has worked extensively in the adaptation of printed materials for electronic distribution, including Web design and plain writing and design. He is also the architect of project management software applications.
David is a National Professional Member of the Canadian Association of Professional Speakers (CAPS) and the Global Speakers Federation (GSF). David is currently the Ethics Chair of the Society of Graphic Designers of Canada, and was named a Fellow (the highest professional honour for graphic designers in Canada) in 1999. David has been featured in the Financial Post, Marketing, and Applied Arts magazines.
Language: English (French available upon request)
Take This Course On-Site: This course is also available customized and on-site for your organization. Please contact usfor details.
If you would like to be notified via e-mail of when new instances of this course are scheduled, fill out a form to subscribe to ourEvents E-Newsletter.
Reviewed December 27, 2011
|Wed November 25, 2010||Downtown Ottawa||David Berman Communications||$495.|
|Thu November 12, 2009||Downtown Ottawa||David Berman Communications||$495.|
|Thu May 21, 2009||Ottawa, ON||National Research Council Research Press||N/A|
|Thu November 27, 2008||Downtown Ottawa||David Berman Communications||$495.|
|Wed September 24, 2008 (French)||Minto Business Centre, Ottawa, ON||David Berman Communications||$495.|
|Wed June 4, 2008||Ottawa, ON||Statistics Canada||TBA|
|Wed May 7, 2008 (French)||Ottawa, ON||Statistics Canada||TBA|
|Wed Mar 19, 2008||Ottawa, ON||Statistics Canada||TBA|
|Tue Mar 11, 2008||Ottawa, ON||Statistics Canada||TBA|
|Thu May 17, 2007||Ottawa, ON||Statistics Canada||TBA|
*Discount packages for non-profits, and travel subsidies available. Additional discounts available for groups over three people. If you refer at least four registrants to one of our courses, we'll give you a complimentary registration to a course of your choice. Call (613) 728-6777 for details.
All prices, offerings, and dates subject to change without notice.
To register for a course given by our own organization,register online or call (613) 728-6777.
“Entertaining, well-organized… VERY IMPRESSED and intrigued.”
– Carol Noël, Statistics Canada
“Dynamic, funny, very knowledgeable, tuned-in… great speaker! … a must for anyone who writes.”
– Anonymous participant
RESOURCES FOR HOSTS
Sample Poster for this event [930 KB]
For the convenience of course attendees, we provide this list of hypertext links and books cited in this course's manual:
When a comma can cost millions: http://www.theglobeandmail.com/servlet/story/RTGAM.20060806.wr-rogers07/BNStory/Business/home
Writing for the Web: http://www.useit.com/papers/webwriting
Proofreaders' marks chart (from Merriam-Webster online): http://www.m-w.com/mw/table/proofrea.htm
ICC, International Color Consortium: http://www.color.org
ICC Color Profiles: http://www.color.org/faqs.pdf
TBS Common Look and Feel Self-Assessment Guide: http://www.tbs-sct.gc.ca/clf2-nsi2/index-eng.asp
W3C CSS Validation service: http://jigsaw.w3.org/css-validator/
W3C Markup Validation: http://validator.w3.org/
W3C Link checker: http://validator.w3.org/checklink/
Browser compatibility testing: http://www.anybrowser.com/siteviewer.html
Browser compatibility for really early browsers: http://www.dejavu.org/
Screen size testing: http://www.anybrowser.com/ScreenSizeTest.html
Checking for broken links: http://www.anybrowser.com/linkchecker.html
Link maintenance: http://www.changedetection.com/monitor.html
Checking for bad links, HTML syntax, broken tags: http://www.xlanguage.com
Color deficiency simulator: http://www.vischeck.com
Subscribe to PWGSC's Linguistic Recommendations e-mails: http://www.btb.gc.ca/btb.php?lang=eng&cont=041
The Editors' Association of Canada: http://www.editors.ca
Clear reading on clear writing:
“Writing Readable Regulations” by Thomas A. Murawski, Carolina Academic Press (ISBN: 0-89089-849-9)
“Beyond Readability” by Dr. Janice C. Redish, American Institutes for Research (no ISBN number)
In Search Of Quality by Ken Shelton, Executive Excellent Publishing, 1995 (ISBN 0-9634-9174-1)
“The New St. Martin’s Handbook” by Andrea Lunsford and Robert Connors, St. Martin's Press , 1999 (ISBN-10: 031216744X)
“Stop Stealing Sheep” by Erik Spiekermann, Adobe Press, 1993 (ISBN 0-672-48543-5)
ISO 5776 book of the 16 standards, from ANSI:
Study Guide and Exemplars, Vol. 2 Proofreading, by Editors Association of Canada, 2010 (ISBN 978-0-9695265-5-1)
Order from: http://www.captus.com/information/catalogue/book.asp?Book+Number=1035