Getting it Right the First Time: Proofreading and Content Quality Control

la version française de ce séminaire

“A course everyone should take.”

– Suzanne Lachance, Statistics Canada

Course Description

This one-day intensive and interactive course provides a strong fundamental understanding of the value, principles and techniques of creating and maintaining accurate and consistent content quality control for Internet and print publishing.

This course incorporates adult learning principles and activities appropriate to a variety of learning styles, and qualifies for CEUs (certified by organizations such as PPAC).

What Makes This Course Unique

Our course leader, David Berman, is an internationally known speaker, has owned and operated several successful firms, and is considered an expert in communications.

Through lecture, examination of best practise tools, and hands-on exercises, the participants will gain concepts and immediately-applicable proven techniques that can be applied to a variety of communications channels, now and in the future.

“Excellent. Great speaker.”

– anonymous participant

Who Should Attend

This interactive course is appropriate for any member of a team responsible for the development or maintenance of published content online or in print.

Content Outline

• Why quality matters: the high cost of getting it right the second time
• Quality control vs. quality assurance
• Where quality fits in the product development process: building quality in at every step
• Style vs. spelling
• Proofreading techniques that work best: on your own or in groups
• Automating quality control: software tools to help catch errors and protect accuracy
• Customizing your quality checklists
• Evergreening quality

What You Get

When David Berman Communications hosts this course*, each participant receives:

• a complimentary, comprehensive manual (also available separately for $97 with optional 1-on-1 distance coaching)
• complimentary meals, snacks and beverages throughout
• a thirty-minute personal coaching tele-session within a month of the course
• the option to attend this course again in the future, as arefresher at no additional cost
• a money-back guarantee: if, after coaching and refresher, you don’t think you’ve got your money’s worth, we’ll refund your entire registration fee

(*If you are attending one of our courses hosted by another organization, confirm with them which of these items apply.)

About the Expert Speaker

David Berman has a unique approach to quality control.

David Berman is the principal of David Berman Communications in Ottawa. He has over 20 years of experience in graphic design and strategic communications. He brings both graphic design and information technology expertise to his work. He has been involved in the project management of numerous projects, including strategy or design for second generation sites for Health Canada, the National Research Council, Indian and Northern Affairs Canada, Industry Canada, Statistics Canada and Treasury Board, as well as various other government, private sector and non-profit organizations.

David is an internationally-celebrated speaker, having taken engagements in over 10 countries. In recent years David has also recommitted his career toward sharing his knowledge and unique talent as a manager and designer through professional development seminars for creative organizations. He trained at University of Waterloo in computer science and Carleton University in psychology and typography. He has worked extensively in the adaptation of printed materials for electronic distribution, including Web design and plain writing and design. He is also the architect of project management software applications.

David is a National Professional Member of the Canadian Association of Professional Speakers (CAPS) and the Global Speakers Federation (GSF). David is currently the Ethics Chair of the Society of Graphic Designers of Canada, and was named a Fellow (the highest professional honour for graphic designers in Canada) in 1999. David has been featured in the Financial Post, Marketing, and Applied Arts magazines.

Prerequisites: None

Language: English (French available upon request)

Duration: 1-day

Take This Course On-Site: This course is also available customized and on-site for your organization. Please contact usfor details.

If you would like to be notified via e-mail of when new instances of this course are scheduled, fill out a form to subscribe to ourEvents E-Newsletter.

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Reviewed December 27, 2011